How the merger of the Paramount -Warner Bros. Discovery Trump can give more control over American media

How the merger of the Paramount -Warner Bros. Discovery Trump can give more control over American media

After unprecedented threats from chairman of the Federal Communications Commission Brendan Carr, the owners of the large affiliate station Nexstar and Sinclair Disney’s ABC put pressure to show Jimmy Kimmel about the air about his comments Related to the murder of Charlie Kirk.

The suspension is a harbinger of what could happen under a fundamental restructuring of American media that will take place if the Proposed Paramount Skydance and Warner Bros. Discovery Merger is approved by the Trump administration.

The deal, First unveiled On September 11, 2025, one of the five remaining film studios would delete and supervise two of the most prominent news rooms in the country – CNN and CBS, both goals of The anger of the Trump government- Out or one owner with strong ties with Donald Trump.

Based on research by the Worldwide media and internet concentration projectOur analysis shows that Paramount Skydance-Warner Bros. Discovery would get control over more than a quarter of the US $ 223 billion American media market, together with influence on film, television, streaming and the cloud infrastructure on which digital media are increasingly dependent.

The combined entity would acquire almost half of the market for cable television market, including HBO and CNN. The merger would almost double the share of Paramount in the video streaming market, unite HBO Max, Paramount+ and Discovery.

By combining two large Hollywood film studios, it would also record almost a third of the film production market.

This is precisely the type of merger that American antitrust agencies Historically examined Due to ensuring that excessive market concentration gives too much power to some companies.

In media markets, such concerns are pronounced: concentration threatens the media diversity and increases the Risk of Mediabias and ideological manipulation.

A mega-tongue such as Paramount-Warner Bros. Discovery would control a large part of the American viewers. Subject to pressure from or, even worse, coordination with the Trump administration, the combined company could promote and protect the interests of the administration.

Donald Trump has made no secret of his aversion to Jimmy Kimmel. Donald Trump account, Truth SocialCloud control

By combining the media production and valuable brands such as Harry Potter, DC Comics and Barbie, the merged giant would get great negotiation forces with competitive streaming companies, advertisers and distributors. The merged companies can also secure more lucrative streaming deals, better licenses and higher per sub-scribber and advertising rates with cable providers.

The 2023 Hollywood writers and actors strikes Against the exploiting impact of streaming and AI on the compensation of creative employees. The new media giant would exercise considerable negotiating for those media employees.

The potential harmful impact of the merger extends beyond the film and television industry.

Paramount is helped by David Ellison, and the merger is Supported by his father, Larry Ellison. Ellison Senior possesses The world’s fifth largest cloud provider, Oracle.

Cloud providers are the critical infrastructure for streaming platforms, Digital content from streamers to viewers.. As streaming becomes the dominant way of media consumption, the control of the Ellison family about this infrastructure can be Paramount-Warner Bros. Discovery give a different power lever over his competitors.

Diversity

With potential size and reach to rival Disney and Comcast’s NBC Universal, the Discovery of Paramount-Warner would be Bros. A new solid media outlet can be with right-wing tires.

The proposed deal follows the Trump -cutbacks of $ 1.1 billion in the financing of public media. These cuts – the confirmation of PBS, NPR, and more than 1500 affiliated local news stations throughout the country, all Accused by Trump of “partisan bias” – Effective accelerate The constant demise of local, independent news.

At the same time, Rupert has Murdoch’s Fox Corp. decided his dynastic sequencetake care of Fox remains a core channel for American law.

If the merger has been approved, FOX Corporation, the conservative Sinclair broadcast and the Discovery of the Paramount-Warner Bros. Discovery arrange a third of all American media.

This consolidation would further cement The partisan media model that stimulates the deepening of political polarization in the USBecause public and local news media lose financing. The deal would also undermine Already decreasing media -independenceof fundamental importance to keep the powerful – companies or politicians.

Regulation

The Trump government has not been removed from the use of antitrust legislation and communication regulations to exert political control over the media.

Before starting his merger with Warner Bros. Discovery, Paramount was taken over by David Ellison’s Skydance Media. Prior to the government’s fusion review, In the midst of regulatory signals, it can influence the assessment processCBS of the Paramount paid $ 16.5 million dollars to Donald Trump To arrange a lawsuit Trump has submitted on the basis of accusations of “misleading” editing of an interview with his political opponent Kamala Harris. Editing interviews is A standard editorial practice.

Shortly thereafter, the merger was approved by the FCC With strict political circumstances: Hiring an Ombudsman to supervise the report of CBS and eliminating all diversity, fairness and inclusion initiatives of the network.

David Ellison these conditions acceptedPromise to eliminate all American US programs from Paramount. He has hired for the Ombudsman role Kenneth WeinsteinFormer CEO of the Conservative Hudson Institute and ambassador in Japan under the first government Trump.

Since then, the Paramount CEO has also chased Bari Weiss, a prominent conservative voice, to guide “The editorial direction ”of the CBS News Division. Ellison’s movements indicate that editorial independence at CBS, and soon perhaps CNN, can be subject to ideological supervision.

In the meantime, Ellison’s father, Larry Ellison, has Tires with Donald Trump Go back to the first Trump administration. The New York Times in a profile of April 2025 said that Ellison “Can go closer to Mr. Trump are then every mogul on this side of”Elon Musk.

The Senior Ellison has played a key role in the negotiations on the future ownership of Tiktok. His ties with Trump run deep enough probably make him one of the most important beneficiaries of the Tiktok deal that is currently being negotiated between the United States and China.

Trump has shown an appetite for forced media companies. For example, ABC arranged a Trump right case at the end of 2024 With a donation of $ 15 million to the not yet-built Trump library.

By placing two major news broadcasts in the hands of a family with Trump, the merger of the Paramount-Warner Bros. Discovery facilitate such control.

What Orbán did – but faster

This is the “Hungarian model” at speed.

Viktor OrbanThe authoritarian leader of Hungary spent ten years Claiming increasing control of the media of that nation.

The Trump government is ready to achieve the same in less than a year – and on a larger scale.

In addition to helping allies to buy a growing part of the American media, in his first eight months, Trump has also succeeded in scoring reconciling overtures of the technical billionaires in the country, those shots Fact checks on large social media platforms” Most moderation of hateful content And Rigid editorial control claimed About the Op-Ed pages on the Washington Post, one of the most prominent newspapers in the country.

As the Paramount-Warner Bros. Discovery Fusion is approved and Larry Ellison joins Andreessen Horowitz as part of The approaching Tiktok -DealA Movie Studio, CBS, CNN, Fox, 185 TV stations in Sinclair-ownership And a large social media platform will have owners with strong ties with Trump.

We believe that the promised benefits of an enormous Awe of the Paramount-Warner Bros., including lower streaming prices, turned out to be in addition to the damage it would cause to media diversity and pluralism.

By getting more control over film production, TV and streaming, the merger would dramatically configure the media institutions that form American culture and politics.

The assessment of this merger of the Trump government can further strengthen the political control of the administration on American media.

This story has been updated to display developments in the status of the Kimmel show.

Pwel Popiel is a university teacher of journalism at Washington State University.

Dwayne Winseck is a professor in journalism and communication Carleton University.

Tea is a postdoctoral guy Johannes Kepler University Linz and the University of Pennsylvania.

Sydney Ford is a postdoctoral fellow of the Annenberg school for communication at the University of Pennsylvania.

This article has been re -published from The conversation Under a Creative Commons license. Read the Original article.

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