| Company | Tacos El Tio |
|---|---|
| Industry | Food and drinks |
| Products used | GoDaddy Point of Sale, GoDaddy Capital |
| Results | Increase sales, transactions and website traffic with GoDaddy’s integrated POS and online ordering system. |
Meet Tacos El Tio
Tacos El Tio is a thriving Mexican restaurant group with multiple locations based in the Chicago area. Founded by owner H. Martinez and operator J. Cameron, the company has grown to 10 restaurants, some of which offer 24/7 service. Tacos El Tio is known for its diverse menu, featuring unique regional dishes tailored to the preferences of each local community it serves.
Business challenges required a new approach
As Tacos El Tio expanded rapidly, Cameron faced a number of critical business obstacles. Standardizing the brand and systems across multiple locations, each with its own unique menu, pricing and customer base, proved to be a challenge. She also needed an easy-to-use POS system for new hires, and a strategy to increase website orders in a way that increases brand value and reduces third-party delivery costs, while keeping delivery partners available.
GoDaddy Payments provided the needed solution
Tacos El Tio is a long-time GoDaddy customer and relies on the company’s support and reliability to create a high-quality customer experience. Cameron turned to money-saving solutions for their rapid expansion, including GoDaddy Payments and point-of-sale devices like the large-screen Smart Terminal Pro.
“We tried a few options from other companies, but they didn’t work. For us, every cent makes a difference, so we had to find a solution that will save us more and work best for us.”
J. Cameron – Tacos El Tio operator
Cameron chose GoDaddy’s integrated checkout and online ordering system, allowing for a unified brand and customized menus across all Tacos El Tio locations. The easy onboarding and training process were also important factors in her decision.
“The support has been great… very patient and hands-on. They have helped us with the launch and continuation,” she notes.
How GoDaddy made an impact
With GoDaddy’s help, Tacos El Tio was able to streamline its operations and overcome the challenges of rapid expansion. GoDaddy’s integrated POS and online ordering system allowed the team to build a primary brand website with individual pages for each restaurant, each connected to the specific location’s POS and online ordering capabilities.
Additionally, Tacos El Tio was able to pull previously lost traffic from third-party ordering sites such as UberEats and DoorDash. According to Cameron, “When we launched direct online ordering on our website, our traffic in Google Analytics grew.”
This not only strengthened the Tacos El Tio brand and improved SEO. It also gave customers a seamless experience when ordering directly from the company’s website. Cameron and her team were able to roll out new locations sequentially, approximately every 2-3 weeks, using GoDaddy’s onboarding support.
What’s next for Tacos El Tio?
Tacos El Tio continues to build on their success with GoDaddy. They deploy additional terminals and handhelds at busier locations, where they can order at the table, to streamline order transfer to the kitchen and shorten waiting times. Her goal is to find a simple, integrated way to have orders appear right in the back of the house.
Cameron and her team remain committed to keeping employee training simple and consistent as they open new locations, while also continuing to build instant ordering and SEO momentum through their GoDaddy website and location pages.
As Tacos El Tio continues to open new locations and build on their success, they are also utilizing cash advances from GoDaddy Capital vendors to purchase buildings for new restaurant locations. These included one that was purchased for cash at auction and ultimately grossed $1.5 million in sales. Cameron describes the application process as “very simple and very quick. We applied today and within three days the money was in our account.”
With the seamless integration of GoDaddy’s POS, online ordering and trade finance solutions, Janette looks forward to continuing to work with GoDaddy on other innovative technologies that keep pace with Tacos El Tio’s rapid growth.
Learn more about GoDaddy POS for food and beverage.
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