The opinions expressed by the entrepreneur are their own contributors.
Jose Rodriguez wanted to follow in his father’s footsteps and build a career in the pest control industry, so it was a dream come true when his brother, Michael, worked together to start with Pest Brothers. Their strong bond set the tone for a flourishing company aimed at building sustainable relationships with customers.
“I don’t think there are many options where you can work with your best friend and your greatest cheerleader,” says Michael. “For me that was really the most important thing.”
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It turns out that it is about things with your best friend, your most important distinguishing factor can be. The two show excellent teamwork, which is reflected in their customer interactions and many five-star reviews secure their place on Yelp’s Top 100 local companies from 2025.
“[Customers] Find us well, well mannered, “says Michael.” And the reason for that is that we enjoy what we do and with whom we do it. I think that’s really the basis for everything. And then there are good things. “
Accompanied by their brother-in-law, John, every member of the Best Brothers, brings something else to the table, including recruitment, marketing and industrial experience.
Old-school building relationships was the key to their early growth. The team sponsors golf tournaments for local schools and attends community events to create not only visibility for teasing brothers, but also to honor their roots.
“We were sponsors at the golf tournament for [my son’s] High School, where we get a lot of leads, “says Jose.” We advertise where we can, because those are the people who have fed us if we did not necessarily come to Yelp’s Top 100. “
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Yet the brothers knew they could do more to stimulate Online visibility. They saw Yelp as an opportunity to attract more leads, and the investment quickly threw off. “We tried the free trial version [of Yelp Ads]And it was an absolute success – almost as if we turned a light switch, and [leads] Started to flow in enormously, “says Michael.
They received such an intake of homeowners that they decided to stop sending snail mail advertisements, which can have a low success rate.
“When we receive a lead over Yelp, it is about speeding up,” says Michael. “The faster we can reach, the faster we can get to that house, maintain it and win that lead.”
His Yelp -Diseness does more than Lead generationHowever. It also builds up trust and helps to turn potential customers into loyal, long -term regulars. Especially in pest control and home service industry, a new customer does not always mean one job. Every new lead is an opportunity to create a returning customer – and the opportunities roll in for bullying brothers.
“These are people who if you do it right, they will reward you for a long time,” says Michael. “In terms of the Yelp leads that I saw on our dashboard, the views on our page have increased by 576% for the past 30 days [since winning Yelp’s Top 100]. You talk about market consciousness – that is huge. That is viral if I have ever seen it, so it has been great for us. “
As soon as you have the attention of your audience, Jose emphasized how important it is to set clear expectations, such as how long a treatment will take or when the customer will see results. It is this kind of transparency that builds up credibility, prevents confusion and deserves five star reviews.
When mistakes happen inevitably, the brothers recognize them with grace and they reach personal contact with customers to make things right. “If someone calls you, you can certainly solve his problem as quickly as possible,” says Jose. “That is literally the whole point to be a small company, [being] able to do that. “
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After building pest brothers from a two-man operation in one of the most trusted pest control companies in the Miami area, co-founders Michael and Jose share what has helped them to succeed in the competing home service industry:
- Lead with confidence. Customers extend the confidence when they leave you to their houses and workplaces. Be reliable, appear when you say you want it and treat every room with respect.
- Invest in relationships. Repeated customers And references are the lifeline of a service company. Learn the names of people, remember their concerns and treat every job as an opportunity to strengthen the connection.
- Use tools to work smarter. From route software to Online reviewsTechnology can save time, improve efficiency and help you serve customers better. Use different platforms and tools to stay organized, respond faster and build your reputation.
- Stay adjustable. Every job is different. Be ready to adjust your approach and keep learning new methods to stay competitive and efficient.
- Build a reputation that lasts. Home services are about more than solving a specific problem. They are about creating peace of mind. If people know that you really care about their home or business, they will trust you for years.
View the above episode to hear from Michael and Jose Rodriguez directly and subscribe Behind the review For more of new entrepreneurs and reviewers every Wednesday.
Editorial contributions by Jiah Choe and Kristi Lindahl
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