Luxury resorts and large golf properties are not the only entities applying dynamic pricing strategies; public and municipal golf courses are also increasingly implementing these pricing instruments.
Software platforms specifically designed for the golf industry, such as GolfBack, Priswingand Supreme Golf facilitate greater accessibility and automation of dynamic pricing.
This development is reducing barriers to adoptionincluded costs, required expertise and manual effort.
Whoosh, a leading supplier of modern operational software tailored to golf, racket and catering facilities, has been successfully founded $10.3 million in Series A financing round led by AlleyCorp in June 2024.
This investment marks an important step forward in improving their offering and… increase their impact in the golf industry.
Whoosh started out serving private golf and racquet clubs, and they are are now expanding their services to include more public and mixed-use facilities.
Their offerings include: mobile booking applications, employee portals and extensive reporting and intelligence tools designed to improve operational efficiency.
Whoosh x Priswing partnership with benefits
I’ve been thinking about the possibilities of golf club management software that incorporates more advanced pricing strategies.
It would be useful to have features that allow this granular pricing more than just weekend versus weekday or morning versus afternoon – specifically the ability to do that implement hourly rates.
I am also interested in how we can better segment our guestswhere a distinction is made between members and non-members, but also between local residents and visitors.
This curiosity led me to find out more about the recent collaboration between Whoosh and Priswing, an AI-driven dynamic pricing engine tailor-made for the golf industry.
I am excited about the opportunities this partnership can provide to improve our clubs’ pricing strategies.
Partnership details
The integration makes it possible to take public courses automate pricing based on real-time demand, booking patterns and lead timesand helps with that maximize revenue from tee sheets and eliminates the need for manual rate adjustments.
Enabling integration allows operators to do that choose which rates they want to make dynamic directly within the Whoosh platform.
Pristing then uses booking data to automatically push price updates—either in autopilot mode or via manual control—matching the selected rates in real time.
This makes facilities possible to charge more when demand is highoffering discounts during slower periods, and ultimately increase usage while saving time and allowing operators to remain focused on delivering exceptional guest experiences.
Priswing uses machine learning to adapt to real-time shift patterns in market behavior by analyzing key historical data factors.
This innovative approach enables golf course operators to: effectively tailor their pricing strategies to current demand.
By providing actionable insights and pricing information, Priswing creates cutting-edge technology NOT ONLY accessible for major resort activities But also for public courses of all sizesthereby increasing their operational flexibility and competitiveness.
Timely solution to today’s revenue challenges
- Maximize sales by dynamically adjusting rates in response to rising demand.
- Fill open slots and increase usage with AI-powered discounts during periods of low demand.
- Unite bookings and prices in a single, intuitive tee sheet interface.
- Streamline operations with automated price updates; no manual workflows required.
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