MartechCharts regularly emphasizes data from interest in marketers and marketing activities professionals.
AI becomes central to how people shop, and the holiday shop season is no longer limited to Black Friday and Cyber Monday, but spreads over a longer, more dynamic calendar.
Those are two of the findings of Klaviyos’2025 Black Friday Cyber Monday (BFCM) forecast(Registration required), a worldwide study of 7,000 consumers.
While Black Friday and Cyber Monday stay the biggest moment of the year for brands, they are no longer the only ones who matter. The report says that brands who want to win must look beyond the high season and use AI to personalize every touchpoint in the customer journey.
Other findings from the report include:
- More than half of consumers intend to use AI to compare prices, to search for products and get personalized recommendations for Black Friday and Cyber Monday this year.
- Christmas, Black Friday and Cyber Monday remain the three most popular store holidays, but Mother’s Day and Prime Day now rank on the fourth and fifth.
- Consumers want brands to offer deals or discounts on the products that they have already searched several times.
- Forty percent of consumers are planning to shop during the Black Friday/Cyber Monday weekend, but 20% of consumers make their first vacation purchase between June and August. Gen Z leads this early store trend, with 30% starting before traditional turnover and 36% say that they do not show their shopping around a specific event.
As for AI use, the report found:
- 54% of consumers intend to use AI this holiday season for comparing prices, searching for products, summarizing assessments and receiving customized recommendations.
- 62% would rather use an AI tool that knows their purchase history than to explain their needs to a sales employee.
- Millennial Shoppers are the most enthusiastic about AI who reminds their preferences, with 66% for – more than any other generation.
Previous graph: A third of consumers turn to AI while shopping
Fuel with free marketing insights.
Martech is owned by Semus. We continue to use high -quality coverage of marketing topics. Unless stated otherwise, the content of this page is written by an employee or a paid contractor of Semus Inc.
About the author
Mike Pastore spent almost three decades in B2B marketing, as an editor, writer and marketer. He wrote for the first time about marketing in 1998 for Internet.com (later Jupitermedia). He then worked with marketers at some of the best known brands in B2B Tech Creating Content for Marketing Campaigns at both Jupitermedia and Quinstreet. Before he came to Third through Media as the editorial director of the Marchech website, he led the question generation at B2B Media Company TechnologyAdvice.
#Holiday #shopping #starts #earlier #year #Farmer