Most conversations about AI are still entangled in the spectacle. We see demos, wonder about Copilots, and arguing about the latest big model. But what happens if you take the hype away and you concentrate on AI who just works? That is precisely the perspective that Olga Lagunova brings to this episode. As the main product and technology officer at Goto, she has one goal in mind: making AI useful, practical and almost invisible.
Olga believes that the real test of AI is or it seamlessly integrates into workflows. According to her, the most powerful AI is the kind that feels almost boring because it is only part of how the work is done. During our conversation she explained how Goto AI embedded in his platform, so that small and medium -sized companies can benefit without needing data scientists for staff or large budgets for experiments. We investigate the difference between AI for SMEs and AI for companies, and why simplicity and trust matter more than shiny functions.
Our discussion also elaborates on agentic AI, where tools are no longer only assistants but take on tasks in the background. Olga emphasizes how Goto balances this shift with guardrails, governance and human-in-the-lus supervision to ensure that efficiency is never at the expense of safety. We also unpack the classic build versus buying dilemma, why Shadow AI becomes a real risk for companies, and how leaders can measure ROI in a way that proves value immediately and over time.
If you are tired of hype and want to understand how AI quietly reforms the backbone of business activities, this episode with Olga Lagunova will give you a well -founded and foresight perspective.
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