FTBOA partners with Florida Coastal Equipment

Florida Coast Equipment has entered into a partnership agreement with the Florida Thoroughbred Breeders’ and Owners’ Association, making Kubota the exclusive sponsor of tractors, mowers, utility vehicles and construction equipment for the Florida Thoroughbred industry beginning in 2026.

The long-term agreement, announced Dec. 23, places Florida Coast Equipment and the Kubota brand at the center of Florida’s thoroughbred industry, a $3.2 billion industry with more than 90,000 thoroughbreds and 33,500 jobs.

The Florida Coast Equipment name will now be prominently displayed at FTBOA headquarters, events and communications, including an advertising package on FTBOA.com, Wire to Wire and the Florida Horse Farm and Services Directory.

“This partnership goes beyond sponsorship. Florida Coast Equipment is proud to serve as the local dealer of choice for the Florida thoroughbred community. They work with breeders and owners every day with the equipment, service and support they rely on,” said Timothy Morris Jr., online sales manager for Florida Coast Equipment. “Both the FTBOA and Florida Coast Equipment are deeply rooted in Florida agriculture and share a commitment to long-term relationships, stewardship and doing things the right way. That shared mindset makes this partnership a natural fit and positions it for lasting impact throughout the industry.”

“When it comes to horsepower, no one knows it better than the Florida thoroughbred industry and the team at Florida Coast Equipment and Kubota,” said Lonny Powell, CEO of FTBOA. “This partnership unites two pillars of Florida agriculture, and we couldn’t ask for a better combination.”

This press release has been edited for content and style by BloodHorse Staff.