Nykaa said that Kay Beauty, co-founder of actor Katrina Kaif, crossed the CRORE marking of £ 240 in terms of gross merchandise value. | Photocredit: Anushree Fadnavis
Stars from the Klatergoudstad attract the entrepreneurial hat to venture into the beauty and fashion stores. Some even succeeded in growing their brands sustainably and earning a lot of money.
Take, for example, the coupling sign of the skin care brand, partly founded by actor Kriti Sanon with PEP brands, which recently hit the £ 400 crore-mark in annual recurring income.
Tarun Sharma, CEO and co-founder, told Hyphen told Businessline: “The brand witnesses the quarterly-on-quarter of a healthy growth rate. In the first year itself it became £ 100 crore Arr. We had arrived £ 500 crore in 3-4 years and within two years we were at £ 200 crore arr.” PEP brands led by Sharma owns McAfmein and Hyphen.
The model that works
Sharma believes that a model anchored by the operator works better. “The operator can bring in the necessary financial and implementation muscle. If a celebrity cooperates with an operator who has deep expertise in space, then there is a huge growth potential,” he added.
“Product launches, marketing and distribution are highly data-driven by PEP brands. It guides us on what to launch, when we have to launch and how to launch products. That has helped achieve this type of growth rate. It is because of the design that the majority of Huildh is D2C,” Sharma explained.
In May, Nykaa said that Kay Beauty, co-founder of actor Katrina Kaif, crossed the Crore marking of £ 240 in terms of gross merchandise value. With a profit call for Q4FY25, Adwaita Nayar, executive director, Chief Executive Officer, Nykaa Fashion, said: “Kay Beauty is one of the fastest growing brands on the platform. It is over £ 240 crore from GMV. The innovations are fantastic this year. Marges.”
Earlier this year, Reliance Retail Ventures announced that it has decided to acquire a 51 percent interest in Ed-A-Mamm, a KID and Maternity Wear brand, founded by actor Alia Bhatt. According to some reports, Hrithik Roshan’s Sportswear brand HRX is a £ 1,000 crore brand.
Among the recent participants are Ranbir Kapoor, who has decided to protrude with Arks in the clothing and accessories room. The brand was launched in February and also launched its first store in Mumbai, followed by a second store in New Delhi and another with Broadway in Hyderabad.
‘Shift in preferences’
ABHINAV Verma, co-founder and CEO, Arks, said Businessline: “We see a shift in consumer preferences to brands in-India brands. We have decided to use the strong production option that India must build a brand that is both ambitious and offers value. We want to build a £ 100 crore brand in the next 3-4 years with a strong Omni-Channel strategy.”
“Het succes van sommige van deze merken toont aan dat voortbouwen op consumenten en met krachtige tijdgebonden uitvoering, beroemde ondernemingen belangrijke spelers kunnen worden in een drukke markt. Met de consumentenvraag naar relateerbaarheid en digitaal-eerste branding in de stijging, zal dit segment zeker groeien. Echter, alleen merken die echt waarde bieden aan consumenten en niet alleen sterren, ze zijn de devangshu, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO, CEO.
Published on July 28, 2025
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