From blogger to influencer: Krikika Khurana’s tips for aspiring -makers

Last updated:September 29, 2025, 11:10 am

Kritika Khurana shared with her fans about her journey and shared tips with them how they can also get into content creation.

Kritika Khurana has more than a million followers on Instagram.

Blogging has evolved far beyond an informal hobby. Nowadays it is a dynamic career path where fascinating content can lead to brand partnerships, sponsored campaigns and even financial independence. Kritika Khurana, generally recognized as that Boho Girl and with more than a million Instagram followers, recently shared insights into how she built up an income of seven figures by making content. In a recent message she outlined practical tips for aspiring makers who want to cut their own path into the thriving digital economy.

Kritika emphasizes that having a huge following is not the key to success. “Brands indicate content that connects, not just numbers,” she explains. She started her journey 11 years ago with nothing but an idea and a camera, who gradually collaborated with top brands while building an income of seven digits. Her story proves that creativity, consistency and authenticity are more valuable than pure popularity.

Why is 2025 the perfect time to become a maker?

The maker -economy is currently flourishing, making it an ideal time to enter the space. Kritika highlights the following statistics to illustrate the opportunity:

• 79 percent of consumers make purchases influenced by the content of the maker instead of traditional advertisements.
• User-generated content (UGC) can increase the website conversions by a maximum of 29 percent.
• The UGC market is expected to grow from $ 9.4 billion in 2025 to $ 46.5 billion by 2034.

“Brands need makers more than ever,” notes Kritika, and emphasizes that authentic stories shape the future of marketing.

How can beginners determine their rates?

A common challenge for new makers is to determine fair prices. Kritika recommends using a simple formula:

(Time spent + effort + brand use) × value that you take with you

For example, if a brand wants to use your video in advertisements, that adds extra costs. In India, beginners UGC makers usually count between RS 2,500 -RS 7,000 per video, whereby the rates increase as experience, skills and public involvement grow.

Multiple income flows that each maker must explore

Affiliate Marketing – Kritika advises to become a member of affiliate programs such as Amazon, Flipkart, Nykaa or Wishlink to earn committees ranging from 5-20 percent. For example, a sale of RS 10,000 can translate to RS 500 – RS 2,000 in profit.

Brand collaborations – This remains the largest source of income for makers. Campaign costs can start at RS 3000 – RS 10,000 and scales to RS 5-15 Lakh, depending on the target group size and quality of content. Kritika emphasizes: “Which brands really appreciate is involvement and authenticity, not just figures.”

Youtube = Evergreen -Moets – In contrast to Instagram messages, YouTube videos continue to generate income through advertisements and affiliated links for years. CPMs in India vary from RS 50 to RS 300 per 1,000 views, so that consistency is the key to long -term income. Even maintaining a 20-30 videos library can yield a steady income over time.

Youtube shopping – A less well-known source of income, with YouTube shopping allows makers to tag products directly in videos, allowing viewers to shop immediately while adding extra income on top of advertising income.

Kritika’s advice to aspiring -makers

The guidance of Krikikika is simple and encouraging: “You do not need millions of followers or expensive equipment to start. What you need is creativity, consistency and the courage to share your voice. If I could start all over again, you can.” Her journey shows that determination and authentic content can open doors that figures can alone.

From college blogger to fashion icon

Kritika started sharing excerpts of her life on Instagram. Her characteristic Bohemian style, now iconic, influenced countless young women. She popularized French braids and pastel outfits, inspiring students and fashion enthusiasts.

She married her old partner, Aditya Chhabra, during a lush ceremony in 2022, who fascinated her followers. However, she publicly announced their split within six months.