The new love for influencers: turning e-commerce platforms into content hubs

No longer just working with publishers on affiliate programs, as they have long done, e-commerce platforms now allow influencers and regular users to create, publish and livestream directly within their apps. According to online retail company executives, this shift has multiplied the number of affiliate marketing activities on e-commerce platforms over the past year. (Affiliate […]

Sephora reveals the affiliated platform, competing with LTK and ShopMy

Sephora launches his own integrated affiliate program, called “My Sephora” and launches next month. Getty images On this week Fast Company Innovation FestivalSephora President and CEO Artemis Patrick officially announced the establishment of ‘My Sephora Storefront’, a new digital program launched in October. This initiative marks the first step of Sephora in Affiliate programs and […]