Ford The sale of electric vehicles remained almost unchanged in July and only moved 8,229 units compared to 8,242 in the same month last year. The modest decrease of 0.2% comes despite the F-150 Lightning Light profits and the Ford Mustang Mach-E Recording his best July version ever with 5,308 deliveries. Although the flat numbers on the surface seem possible, they actually set the scene for what CEO Jim Farley promises will be a transforming announcement in just a few days.
The timing cannot be more critical of the struggling electric division of Ford, which was already burning $ 1.3 billion in the second quarter and is confronted with the increasing pressure of both traditional competitors and emerging Chinese car manufacturers. Ford’s year-to-date EV sales fell by 9.9% until July to 47,217 units, which emphasizes the next generation of the company strategy of which industrial insiders expect the affordable EV-market with vehicles that start around $ 25,000.
Lightning holds soil against growing competition
Ford’s flagship Electric Pickup managed modest growth despite an increasingly drank market. The F-150 Lightning supplied 2,831 units in July, which represents a marginal increase of 0.3% that stopped him competitive against Tesla’s Cybertruck and GMs new Silverado EV Offers. Registration data from earlier this year showed that the Lightning actually recovered the title of the best-selling electric pick-up of America in the first quarter, with the cyber truck surpassing 7,913 registrations compared to Tesla’s 7.126.
However, the current success of the Lightning masks deeper challenges within Ford’s electrical strategy. Industrial analysts notice that Ford reportedly loses considerable money On every EV sold, with a few estimates that achieve $ 100,000 per vehicle in explaining development costs and production in efficiency. The E-transit commercial delivery van illustrated these struggles, where sales decreased 89% to only 90 units, because fleet customers hesitate to embrace electric power lines for heavy applications.
Ford’s “Model T Moment” could again define the EV strategy
The matte numbers of July will be context for the upcoming announcement of Ford on 11 August in Kentucky, where Farley will reveal what he calls A “Model T -moment” For the company. Sources that are familiar with the project suggest that Ford Details will reveal about his secret “SUKKLORKS” EV platform, developed in three years by a team led by former Tesla director Alan Clarke and manned with talent of Rivian, Apple, and and Lucid engines.
This new platform represents a dramatic deviation from Ford’s current approach, aimed at the affordable EV segment that Chinese manufacturers such as BYD and GEYY have dominated worldwide. The first vehicle that is expected of this program is a medium -sized pick -up truck placed between the Maverick and Ranger and arrives in 2027 with an estimated starting price near $ 25,000.
Ford is planning to produce these vehicles in the Louisville -Assemblage factory using Lithium -iron phosphate batteries produced in the Blueoval Battery Park in Michigan, which may have achieved the cost -efficiency that has escaped its current EV -Line -Up.
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