- In a new video, Ferrari says Luce is unlike any other Prancing Horse before it
- The world premiere will take place in May
- Luce is one of twenty new models that will come onto the market in 2030.
Ferrari is keeping us waiting for the full reveal of its first electric car, but Maranello is at least making the wait more bearable by trickling out details. After the technical specifications were released last October, the interior was partially revealed yesterday. For the rest, the world premiere is scheduled for May at an event in Italy.
Luce will stand out for more than just now be the first Ferrari without a combustion engine. In a new official video, the company’s chairman insists it’s unlike any other Prancing Horse before it, calling it “completely different in every way than anything we’ve ever made.” John Elkann said the radical departure from previous models made it easy to christen the new car Luce, which is Italian for ‘light’ or ‘illumination’.
Perhaps an even more spectacular statement comes later in the video from Gianmaria Fulgenzi, Chief Product Development Officer: “Our car is not an electric car. Ours is an electric Ferrari. And those are two very different things.”
A lot of effort went into the development of this car, as Ferrari did most of the work itself rather than outsourcing it to a third party. All main components have been developed in-house, including the two electric axles and the battery pack. As with other major components, the e-motors and the 800-volt battery will also be manufactured in-house. According to CEO Benedetto Vigna, more than 60 patents were filed during the development phase, involving as many as 120 engineers.
We still don’t know what form it will take, but given recent prototype sightings it will have back doors. We’re sure it won’t be called an SUV, as the V12-powered Purosangue isn’t officially called that either. The use of a bespoke electric car platform should make it significantly more spacious than a similarly sized ICE model and possibly the most practical Ferrari ever.
Luce is at the forefront of a product onslaught that will see 20 new models by 2030. It’s been a long time coming, as plans for an electric car were originally revealed in 2019. We’re now just months away from its official debut. Ferrari has dismissed reports that a second EV has been canceled due to expected low demand, arguing that it wasn’t even announced in the first place.

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Source: Ferrari
Taking Motor1s: While it remains to be seen whether Ferrari loyalists will warm up to an electric car, traditionalists have no reason to worry. By the end of the decade, 40 percent of the supply will still consist of cars with pure combustion engines, while another 40 percent will be reserved for hybrids. Only 20 percent of vehicles will skip the V6, V8 or V12 completely.
The world didn’t end when the Purosangue was released in 2023, and we’re sure hell won’t freeze over once the company starts selling electric vehicles. Even for those who aren’t into electric vehicles, the concept of an electric Ferrari is fascinating.
Luce should pique the curiosity of the anti-EV crowd, perhaps even more so than the Rolls-Royce Spectre. Bentley is another ultra-luxury brand that is about to go electric, leaving only a handful of automakers without an electric car in their portfolio.

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