Fashion Quick Commerce Start-Up Zulu Club increases pre-Seed financing

Zulu Club is planning to use the new financing to expand in important neighborhoods in Delhi NCR.

Fashion Quick Commerce Platform Zulu Club has collected $ 250,000 from pre-SEED financing from TDV Partners at the early stage of venture capital. The start-up is currently live in Gurugram and is planning to use the new financing to expand in important neighborhoods in Delhi NCR, which improves the reach at urban shoppers.

The platform makes stores possible from shopping centers and points of sale, booking live help for product exploration and receiving pre-curated Try-at-Home Kits in 100 minutes.

“Most online fashion platforms are built for speed and variety, but that is often at the expense of experience and trust. We build Zulu Club to re -introduce trust and experience in fashion stores, especially for millennial consumers who desire the convenience and personalization,” said Adarsh Bhatia, founder, Zulu Club.

He added that the core audience of Zulu Club is urban millennials and is Z-style, time-bound shoppers who are looking for a smoother, smarter way to shop. In contrast to traditional e-commerce, which depends on static images and high efficiency rates.

“Zulu Club tackles a fundamental friction in fashion-e-commerce shoppers want to try it before they buy. Their Try-at-home kits and immediate delivery are built for the mobile, in the first, experienced consumers,” said Ujwal Sutaria, general partner at TDV partners.

The start-up said that it will also focus on improving his Try-at-home flows and personalization functions and deepening partnerships with outlet stores and shopping centers retailers, while strategically investing in logistics, operations and customer involvement.

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Published on July 16, 2025