Etoro unveiled his extensive product trout map in a worldwide webinar on Tuesday and emphasized three important developments while the company goes to a ‘tokenized future’.
Part of that step is the expansion of its current stock trading with a first list of 100 of the most popular US shares and listed funds that are tokenized and available to trade 24 hours a day, five days a week.
This allows users to trade the clock around traditional shares and respond to market events in real time.
Shares tokenized on Ethereum
Etoro Co-founder and CEO Yoni Assia emphasized The long -term belief of the company in Tokenization, with reference to the potential of blockchain to facilitate “the biggest transfer ever of wealth ever”, while traditional assets switch to distributed ledger technology.
“We are long-term believers in a tokenized future. Blockchain technology will facilitate the biggest transfer ever of wealth, because traditional assets are taught and moved to the blockchain.”
He added that new regulations, such as Mica in Europe and the Genius Act goods in the US, “the tokenization of Real-World assets have a new chance to create digital assets that are legally supported and regulated.”
The US shares are launched as ERC-20 tokens on the Ethereum blockchain with the aim in the longer term to ultimately actively token on the platform, Assia said.
“Our goal is to token each actively on Etoro – starting with shares – so that our users can move tokenized assets to the blockchain and be integrated from there in the wider Defieco system.”
Just fallen:
24/5 Trade on 100 popular American shares.
Start acting around the clock.
– Etoro (@etoro) July 29, 2025
The move follows on rival Robinhood platform, which launched tokenized versions of more than 200 US shares and ETFs for European customers at the end of June.
Rwa -ecosystem viewing
It is no surprise that Ethereum was selected as the blockchain of choice for the Tokenized shares of Etoro, because it is the industrial stand.
The total value on-chain for Tokenized Real-World assets is around $ 21.4 billion, and 55% of that is on Ethereum, according to to RWA.XYZ.
The RWA tokenization value has risen by 35% since the beginning of the year and the trend will continue with large banks such as JPMorgan and large trading platforms such as Etoro and Robinhood that enter the ACT.
Ethereum is probably the ultimate beneficiary, as noted by experts and managers from the industry who are increasingly monitoring the Ether treasure box.
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