July 30 – The official brand identity of the AFC Women’s Asian Cup Australia 2026 was unveiled yesterday during the Finals Group Drawing in Sydney Town Hall.
Driven by the ‘Dream Fearless’ of the competition, the organizers described the brand identity as’ a powerful reflection of courage, unity and ambition that defines women’s football in Asia. It gets inspiration from the dazzling energy of the beautiful Asian Asian cup trophy, which symbolizes movement, connection and the unchanging spirit of the game of women. “
The design uses a color palette of purple, aqua and green blue, the visuals that are designed to evoke liveliness and strength. Native patterns made in collaboration with First Nations artists Shauna Hill and Grace Amidy are admitted to pay tribute to the cultural diversity of the host country of Australia.
The brand will now be prominent at host cities, locations and digital platforms.
“The dream fearless slogan perfectly contains the determination and spirit of the players and fans who continue to elevate the women’s game on the continent. It strengthens the dedication of the AFC to empower women in football and to promote diversity, inclusiveness and excellence,” said Afc President of the Football Commission of the AFCom.
“While we look ahead to March 2026, we are convinced that the AFC Women’s Asian Cup will again serve as a powerful platform to show the talent and determination of the best teams in Asia, and to inspire future generations to dream without limits.”
The Women’s Asian Cup plays on 1 – 21 March 2026, contains 12 teams in three host cities – Sydney, Perth and Gold Coast, and including locations used to organize competitions in the World Cup World Cup Australia and New Zealand 2023.
Sarah Walsh, Chief Operating Officer of the Women’s Asian Cup Australia 2026 Local Organizing Committee said: “Dream Fearless is more than a slogan, it is a mentality that runs every part of this tournament.
“It reflects the courage of players who pursue greatness on and outside the field, the ambition of nations that stand up together and the power of football to break through barriers. This daring new brand records that energy and sets the stage for a real inclusive celebration – one that unites communities in Australia, asia and culture of the beautiful play, while the Sharedocation of the Speel,”
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