Crypto Channels viewership is dropping to levels not seen since 2021

New data suggests that crypto content consumption is collapsing across all platforms.

Crypto-focused YouTube channels see weakest audience engagement in more than four years. New data shows that total views continue to decline.

While the number of crypto viewers will likely eventually return to 2021 levels, experts don’t expect a recovery this year.

Retail Exodus hits Crypto YouTube

According to the latest data shared The 30-day moving average of views on dozens of major crypto YouTube channels has fallen to levels last seen in January 2021, according to analyst Benjamin Cowen. The downturn is not limited to a single platform or algorithm change. Instead, there has been a continued decline from post-2021 peaks, with recent activity falling to multi-year lows.

YouTuber Tom Crown said the slowdown has extended across social platforms since October 2025 and sentiment is now similar to previous bear markets. Another creator, Jesus Martinez, said he has steadily grown his channel since early 2022, but even his best videos have never matched the spikes he saw in 2021.

TikTok creator “Cloud9 Markets” weighed in, saying the waning attention could also be due to repeated scams and pump-and-dump schemes involving “Ponzi” altcoins, adding that retail investors are simply “tired of getting stretched.” Moreover, market commentator “MissCrypto” says described the current Bitcoin rally as a “Ghost Town Rally,” noting the crypto is worth around $92,000 as public attention continues to wane. She said this gap shows that institutions, rather than private investors, are driving the market.

As a result, much of the discussion among retail investors has now shifted to alternative assets, including precious metals.

Investors focus on safe havens

Petr Kozyakov, co-founder and CEO of Mercuryo, also confirmed that the growing retail interest in precious metals is shaping both cryptocurrency price action and demand for safe havens. In a statement to CryptoPotatosaid the director,

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Bitcoin has given up early gains after crossing the $92,000 mark in trading in Asia as the largest cryptocurrency mirrors leading US tech stocks in a retreat from risks. Markets appear to be weighing rising tensions between US Federal Reserve Chairman Jerome Powell and President Donald Trump.

Against this backdrop, and amid escalating geopolitical risks, traders are retreating to safe havens like gold and silver. Meanwhile, in the digital token world, the story of increasing inflows into privacy coins that defined the final months of 2025 continues to play out, with gains for Monero and Zcash of 16 percent and 4 percent respectively.”