With criticism of ticket prices reaching boiling point before Christmas – the cheapest ticket for the final in New Jersey costs £3,119 – the laws of supply and demand and FIFA’s mainly dynamic ticket sales (prices fluctuate in real time based on market demand) indicate no significant buyer problems with ticket prices up to three times higher than those paid for tickets to the 2022 World Cup in Qatar.
The proof will be whether once the random drawing is completed on January 13, those with winning tickets can actually pay for it.
FIFA says the random draw has been more than 30 times oversubscribed “based on verified individual credit card numbers submitted with each ticket request. The demand also represents 3.4 times more than the total number of spectators who attended the 964 matches that make up all 22 editions of the competition since 1930.”
FIFA President Gianni Infantino said today (Monday) at the World Sports Summit in Dubai: “We have six to seven million tickets for sale and in 15 days we have received 150 million ticket requests… So 10 million ticket requests every day. It shows how powerful the World Cup is.
“In the almost 100 years that the World Cup has existed, FIFA has sold a total of 44 million tickets. So in two weeks we could have filled 300 years of World Cups. Just imagine. This is really crazy.”
For the fans who have followed and supported their national teams worldwide and – perhaps most importantly – created the passion, energy and spectacle that make a World Cup a truly global event, the ‘crazy’ is still in the ticket prices.
FIFA has partially addressed this with a limited number of tickets available at £45 for all 105 matches for Participating Member Association (PMA) supporters. Those fans will need to be verified by their national FAs before they can sign up, although the reality is that these ‘supporter’ tickets will be in the 100s rather than the 1000s.
“What’s crucial is that the revenue generated from this goes to the game around the world,” Infantino said.
“Without FIFA there would be no football in 150 countries in the world. There is football because and thanks to the income we generate with and from the World Cup, which we reinvest around the world.”
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