Rich or poor, it is nice to have money and whether you are the NFL’s Megabillions or the slightly smaller billions of the golf tour that is now run by Roger Goodell’s right hand, it is nice to know that your company is trending in the right direction.
While the golf world focuses its attention on the FedEx Cup -Play -offs, the people of the PGA Tour and CBS can claim a dose of optimism on both fronts.
With the tasks of CBS as PGA Tour -broadcast partners completed before 2025, the network released a promising series of general data from the year in Golf. In a release that was distributed earlier this week, CBS reported a bump in the average audience of 17 percent for his PGA Tour broadcasts, the best year of Tour viewers on the network since 2018. According to the network, CBS Golf delivered 2.696 million average viewers in 2025, a leap of 2024 and confirmed of the AlgemeneHurPlunge.
If you pay attention to things of TV reviews, you were not surprised by the announcement of CBS. Fourteen from 19 Final Round PGA Tour broadcasts on CBS booked the year-on-year review win from 2024, with a lot of landing public profits of double digits in the previous year. If the underlying data was not attractive enough, CBS also welcomed an encouraging trend of winners on the course, with the 2025 season under the leadership of the two biggest stars of the Tour-Rory McIlroy and Scottie Scheffler-op Various of the largest weeks of the year, including the AT & T PEBBLE BEB-BAME.
The news arrives as a welcome development for both network and tour, which passes a brutal 2024 season underlined by reviews in free fall and an atmosphere of general concern about the harmful effect of LIV on the tournament wave from week to week. But, as with all TV reviews, there is much more to the numbers than the eye sees – so let’s dive in the largest collection restaurants below.
1. The wave confidence of CBS Sports is rewarded
Last year, with the Golf TV reviews that are approaching their lowest point, surprised incoming CBS Sports CEO David Berson with a voice of trust for Golf.
“Let’s not lead ourselves when it comes to the reviews,” he told me at the PGA championship. “It’s early to worry.”
At the time I was surprised that farmers would go each Lengths to defend the PGA Tour. In my accounting from the Tour Wars up to that moment, CBS had one of the larger axes to grind: the network had eliminated hundreds of millions for a PGA Tour product that had unexpectedly lost part of his star force in a 10-year agreement, and now he struggled through a season with historically low ratings and little hope for housing.
But reviews are damned, Berson took the long sight. The reviews of the Tour mid -2024 were bad, but there was still enough reason for enthusiasm about the river benefits of the newly installed competitive changes of the Tour, he said. Moreover, Golf was at a point of post-Tiger Flux in a broader sense, where Scottie Scheffler replaced the dominance of Woods but not yet his Starpower. Over time, Berson suggested, all those changes would even come true and the assessments would return.
Fifteen months later, Berson’s confidence was rewarded and his broader points about the state of the PGA Tour don’t look that bad either.
Two weeks ago we wrote about the expected change at the CBS head office when the network prepared for a large merger with Skydance Productions, managed by the Ellison family. As one of the cash-rich, forward-positioned components of the CBS activities, the sports division remains on a remarkably stable foot on the way to the merger. Nevertheless, positive ratings are going a long way in determining the strength of the CBS sports portfolio with his new property group, including the new Skydance CEO David Ellison and his golf-mad father, Larry.
On Thursday, two days after the Golf Ratings report, the Skydance/Paramount Merger was completed by the Federal Trade Commission. As we wrote a few weeks ago, we expect that the CBS sports division will remain an important part of the new look Paramount, but it said that the CBS rat release included a line about streaming growth-that is an area that should be a focus under the new regime.
3. What is good for the goose …
For years, the prevailing sentiment of the American TV partners of the Tour was that you could have more money or a better TV product, but not both. That no longer seems to be the case.
CBS’s GolfRebound led by producer sellers Shy is well documented, but changes in NBC and research made by the PGA Tour both seem to have improved the overall experience with viewing golf in 2025 at very few costs for advertisers.
There is still clear room for improvement, but for the first time in several years the simmering tensions between the viewers of Golf and his broadcasters seem to have been relaxed.
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4. Fan … ahead?
Fan Forward, the much celebrated fan survey of the Tour, produced many useful lessons for golf broadcasts in 2025, including a deeper focus on cutline stories and a shift of tap-in puts. On the big picture, the Tour hoped that small improvements to the broadcasts would help fans to feel more connected to players, which would lead to a larger, more dedicated audience. But on the much smaller image, the changes that were carried out from the survey were more to do what could are done to improve touring shipments instead of concentrating all the energy of the Tour on what was not possible (commercials reduces).
Of course nobody believes that fan Forward is thanks For the ratings boost in 2025, but the underlying statement of searching and implementing by fan recommended improvements seems to have yielded a number of positive changes for golf.
5. Nielsen is important
Nielsen’s Tweaks to his rating method over the years have been responsible for many of the year to year hesitations in sports TV reviews, and it is likely that the rating giant plays at least some Roll in the rebound of the Tour in 2025.
Nielsen’s goal has always been to record the most accurate sample of the American viewing public, although changes in viewing habits and attitudes have made work more difficult over time. Golf, with its long broadcasts and older viewing public, has long been one of the more difficult samples for Nielsen to capture (a thorn in the side of many TV execs). Nielsen changes in 2025 to take more out-of-home viewing, probably helped the general viewers’ hump of golf to a certain extent, although there is reason for optimism that the changes were unlikely To take into account all 17 percent reviews of CBS.
In other words, the news is still good for the TV partners of Golf … very perhaps with a friendly boost from the rating collectors.
;)
James Colgan
Golf.com -edor
James Colgan is a news and plays editor at Golf, who writes stories for the website and the magazine. He manages the hot mic, golf’s media vertical and uses his experience on the camera on the brand platforms. Before he came to Golf, James graduated from Syracuse University, during which time he was a Caddy Scholarship receiver (and astute looper) on Long Island, where he comes from. He can be reached at james.colgan@golf.com.
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