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Business Insider CEO: Traffic healthy and stable since August – Talking Biz News
Business

Business Insider CEO: Traffic healthy and stable since August – Talking Biz News

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The first two years of our new strategy were about laying the groundwork: rebuilding our brand and simplifying our sites (remember how we had two websites in early 2024?!). Since then, we’ve refined our coverage (first business, tech and innovation, and now Big Bets), and our newsroom is getting more scoops than ever (788 last year!). We’ve made great progress in building a resilient and sustainable business to support our journalism, reducing our sensitivity to traffic and focusing on areas like events. In addition to exceeding goals, the Events team is doing exactly what we hoped: deepening relationships and expanding our journalism into the real world.While the grinding and polishing work is underway, we are already seeing results. Traffic has been healthy and steady since August – a rarity in the industry – and return visits are up 12% compared to the previous six months. A great start to a year dedicated to involvement!

Looking ahead, our goals for 2026 are clear:
1) Build a resilient, sustainable business by achieving our financial goals. (Achieve goals!)
2) Make Business Insider a daily routine for our core audience. (Commitment!)

There’s still more to do, but we’re making incredible progress, and I’m so grateful to everyone at Business Insider for their resilience, courage, and passion.


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