If there is one thing that I can admit to be fully, it is that I am a traditionalist when it comes to what teams look like. We often hear that a logo and sweater is timeless because they have endured the test of time and are still popular today. Names such as the Yankees, the Canadiens, the Packers and the Celtics do not need much description for sports fans because they have worn the same logos and colors for decades. Yes, there have been small tweaks here and there, but they have largely remained the same for most of their history and that makes them easy to recognize by fans around the world. We don’t see many changes for Canadian universal sports fans because these redesigns are expensive, but the bisons of Manitoba have undergone a handful of logo changes. And we will add another one today.
The bisons of Manitoba have been using the logo for about two decades on the right. The brown-and-golden charging bison head was the only logo that is known to most Manitobans when it came to a Bisons team, and it is under that logo where the school found enormous success on the ice, on the field, on the field and on the circuit. National Championships were won under that logo, CFL and NFL Draft Picks were trained while wearing that logo, and thousands of student athletes gave everything they had on the playing field and in the classroom while she was wearing that logo. As you can see in the years, however, that logo ended in 2024 to everyone’s surprise outside of a handful of people who work for the Bisons Athletics Department. The brown-and-golden bizon has been figuratively brought to the grassland by the university and usher in a new era.
It is clear that I am not a graphic designer, but this new logo looks like something that can be generated via AI in about 30 seconds Such as my generic Phoenix Scorpions logo. By looking at the bisons logos, I don’t see how this is even remotely an improvement or upgrade in relation to The release of the University of Manitoba About the rebrand, only the realization promotes that this rebranding was not necessary.
“The refreshing brand comprises a bizon that is celebrating in front that is celebrating the tradition, drenching fresh energy into the next era of Bison Sports Excellence. It enforces the iconic brown and gold deeply in the history of the Bizon Sport, while incorporating blue elements that are in accordance with the primary color palette of the um of the um of the um of the UM of the Um of Um of UM to guarantee.”
“Infusing fresh energy” is nothing more than marketing speaks for “the old logo just felt old”, and the introduction of a new, non -related color in the color scheme of the bisons is insanity. I understand that the uofm is one New logo for the universityBut the athletics programs already had a well -known brand. Brown-and-Gold was the bisons just like Bleu-Blanc-et-Rouge is the Canadiens. Adding blue to the scheme was totally unnecessary outside “The university paid a lot of money to put blue in the identity of the school, so we have to use it”.
The line that is used at the top of the release – “bisons do not run out of the storm; together they turn around as one” – is only partially true, and everyone who has studied these majestic beings would know. Scientifically there is zero evidence that bisons turn around and go into a storm, regardless of the season. Although the myth is someone to inspire others to take on challenges and to persist in the light of every challenge, the truth is that bisons are like any other animal – they seek shelter when storms arrive at the prairies. Although this can occasionally let them travel on the path of an oncoming storm, they certainly do not try to be actively entangled in a storm.
You may have noticed that the release said that “[t]He renewed the process started in 2024 with consultation about a wide range of stakeholders “, and I even made HBIC on HBIC on November 27, 2024. At that time, Dr. Douglas Brown, dean of the Faculty of Kinesiology and Recreation Management, had spoken against The Manitoban‘s Taycie Adeoti over a rebranding. He said,
“We don’t change the brand,” said Dr. Brown to Adeoti. “You can’t just change a brand, so we really consider this a kind of exploration of how impactful our current branding is. I don’t want people to be confused that the Bison logo is the brand – the brand is about the people, the values ​​and what we do.”
Ten months later, and it seems that VOW was not entirely true. Although the brand has not changed in the large schedule, the Bisons logo today is certainly not the logo that was worn in 2024. Before we continue, Brown also tackled that, explained,
“[I]F There are adjustments or changes to the current logo or other associated symbols – I would like it to be useful in the context of what the university does as a whole. “
At that time I noticed that the Bisons -logo was not the problem with the branding, but the full lack of exercise of the school to be part of the Manitoba community and the whole failure to honor alumni for their performance during and after their commitments to the school were the majority of why nobody seemed to give the bisons or the university in general. Do you know how many local news stores I saw today about this Rebrand? Hint: It’s a very round number. Outside one 3 Down Nation articleNobody is talking about this Rebrand in a meaningful way.
Dr. Brown was also quoted in The Manitoban Article about how he would re -evaluate the brand as successful, and the only thing he was sure to give to Adeoti was that he said: “I think the worst ambivalence would be that people [have] No response. “
Reality: If nobody knows that you have changed the logo and nobody talk about it, expect the ambivalence to continue. That is a certain fact.
If you read that far, you are probably looking for my number for this new Bisons logo. I have no problem with the “Return to True Brown and Gold” for the color scheme, but everything else in that release is bull droppings. The blue color does not fit in the color scheme, all lip service that is paid for the choice of colors and the display of the logo is meaningless, and the new logo is a complete downgrade of the loading bizon logo. Nobody talking about the new branding is a total marketing failure on the part of the university, but perhaps that is for the best, because I cannot see that this logo is well received by alumni.
The Manitoba Bisons are entering a new era today, and there will undoubtedly be people who want the new, shiny toys. That happens with every rebranding, but, as I wrote in November, the problems they have, never were about the Bisons logo. Instead, it was always about the ambivalence to which Dr. Brown spoke, and it seems that the bisons have still not discovered the most important question to ask when it comes to this largely unnecessary rebranding, so I will again ask: people know the bisons, but do they care about the bisons?
Until next time, keep your sticks on the ice!
#Brand #branding