AU SFB’s star-powered branding push: Sanjay Agarwal, Managing Director and Chief Executive Officer, AU Small Finance Bank | Photo credit: PAUL NORONHA/businessline
The partnership strengthens AU SFB’s efforts to build a preferred national banking brand, with a strong focus on the urban, metro and deeper Bharat markets, the bank said in a statement on Monday.
The partnership supports AU SFB’s focus on driving stronger preference for its core product strengths in savings and current accounts, the report said.
“As we prepare for our transition to a Universal Bank, strengthening customer focus on our core offering becomes even more important. Ranbir and Rashmika have a deep connect with different parts of India and different types of audiences,” said Sanjay Agarwal, MD and CEO of AU SFB.
This partnership will add momentum to the next phase of growth by increasing brand relevance and expanding reach in key markets, he added.
Published on December 1, 2025
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