Another company with Van Trump family joins Bitcoin (BTC) Treasury Race with $ 50 million increase

A newcomer in the Treasury race originated, closely linked to the crypto-friendly family of the US President.

Already deeply anchored through multiple entities and companies, this last effort is at an early stage.

Double approach

The listed traded Thumzup Media Corporation, an advertising and social media company mentioned on the Nasdaq (TZUP), which recently adopted the Treasury strategy, announced that it will expand His Digital Asset Treasury (that) for mining and blockchain investments.

This follows their capital increase of $ 50 million, which will be used for mining infrastructure and the accumulation of established cryptocurrencies to strengthen the financial resilience of the company and to increase the shareholder value.

“This is a transforming step in the evolution of Thumzup. With a reinforced capital basis and a clear strategic vision, we are expanding our reach to fast-growing areas of the digital economy.”-Robert Steele, CEO.

The oldest of the sons of President Trump, Donald Trump Jr., made public An investment in Thumzup for Bloomberg last month, which showed that he had bought 350,000 shares, with a value of around $ 3.3 million.

In the same month, the company issued A press release describing his plans to hold Up to $ 250 million in cryptocurrencies, including Bitcoin, Ether (ETH), Solana (SOL), Ripple (XRP), Dogecoin (Doge), Litecoin (LTC) and the USDC Stablecoin.

In November last year, the Board of Directors approved The leading cryptocurrency as a reserve -stup and authorizes up to $ 1 million in purchases.

Deep into the game

This is currently the second company associated with the Trump family that stores the greatest crypto activa, and turned out to be their possession compared to that of Trump Media & Technology Group.

Thumzup -Media started actively at the beginning of January of this year and currently has 19.11 BTC, with a value of approximately $ 2.33 million. They have a way to go before they reach the top 100, because they are currently in 115th place.

The company that runs the truth of the social platform has 15,000 bitcoins with a value of approximately $ 1.83 billion and places them in 7th place on the Leaderboard of Bitcointreasuries. They stand behind the stack of metaplanet from 18,113 BTC, roughly priced at $ 2.21 billion, and before the balance of CleanSpark Inc. from 12,703 BTC, worth around $ 1.55 billion.

Apart from these companies that stack the OG crypto, the first family also has close ties with World Liberty Financial, a Defi company that they were co-founder in 2024, with their token (WLFI) and Stablecoin (USD1).

The latter has a market capitalization of more than $ 2.1 billion, according to the data from Coinmarketcap (CMC) at the time of writing, and is the fifth largest stabilecoin in the rankings of this activa class of the site.

The speculative Trump Meme Coin is also remarkable here and currently has a market capitalization of $ 1.91 billion, according to CMC lectures. It was launched in January 2025 and saw its price increase to more than $ 75, only to crash as quickly as it alley, and is currently traded at around $ 9.50.