Bad Bunny made history at Super Bowl LX on Sunday night, delivering a 13-minute performance almost entirely in Spanish, a first for the halftime show. Hours later, Jake Paul, who lives in Puerto Rico and files taxes on the island, posted further X calling the Puerto Rican artist a “fake American citizen acting and publicly hating America” and urged viewers to turn off the broadcast. His own fighter, seven-division world boxing champion Amanda Serrano, responded publicly with a message that drew a clear line between gratitude and identity.
Jake Paul’s call for boycott
Paul posted shortly before the halftime performance at Levi’s Stadium in Santa Clara, California, where the Seattle Seahawks defeated the New England Patriots 29-13. He framed the boycott as a consumer stance against corporations, writing that viewers “need to come together and show big corporations that they can’t just do whatever they want without consequences.”
The post went viral and drew criticism on social media, with users quickly pointing out that Paul moved from Ohio to a $16 million mansion in Dorado, Puerto Rico, in 2023 to take advantage of tax breaks from Act 60, which eliminates federal income tax on certain income for qualifying residents. One user quoted his own tweet to him: “Don’t live in Puerto Rico to avoid US taxes!?!? Not very AMERICAN of you dumbass.”
Response from Amanda Serrano
Serrano, the first fighter to sign with Paul’s Most Valuable Promotions in 2021 and a lifetime contract holder with the company since 2025, responded from Puerto Rico, where she watched the halftime show with family. She said she was proud of how Bad Bunny “represented us and our culture” and said bluntly: “Puerto Ricans are not ‘fake Americans’. We are citizens who have contributed to this country in every field, from military service to sports, business, science and the arts, and our identity and citizenship deserve respect.”
She acknowledged the role Paul and MVP played in her career, calling it life-changing. But she added, “I do not agree with statements that question the legitimacy or identity of the Puerto Rican people, and I cannot support that characterization. It is wrong.” She concluded by saying that she would “always be a proud Boricua.”
Jake’s brother Logan Paul also responded to The brothers’ rift made headlines in its own right, with Billboard reporting that the two offered “starkly different reactions” to the performance.
The political background
Opposition to Bad Bunny’s selection had been building for months. After the NFL announced him as the headliner in October, President Trump called the choice “absolutely ridiculous” and Homeland Security Secretary Kristi Noem said ICE agents would be “everywhere” at the Super Bowl.
NFL commissioner Roger Goodell defended the decision, calling Bad Bunny “one of the great artists in the world” and praising the performance for its ability to “unify people and bring people together.” Bad Bunny’s set featured guest appearances from Lady Gaga and Ricky Martin, and ended with the message “The Only Thing More Powerful Than Hate is Love” displayed on the stadium’s jumbotron.
For Serrano, the episode puts her in a rare public disagreement with the man who helped launch her boxing career. She has previously described Paul as “the most polite man” she has worked with and has credited MVP with transforming her and her family’s circumstances. But she made it clear that her roots come first.
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