MarTechCharts regularly highlights data that is important to marketers and marketing professionals.
According to a report from Klaviyo, AI is already disrupting online shopping and will continue to do so.
Klaviyos Global AI Shopping Index (registration required), declares AI at the heart of commerce and reshaping the way consumers discover, decide and buy.
Among the report’s findings:
- 78% of consumers have used AI for shopping or product research in the past three months.
- Consumers use AI to find the best deals (36%), save time (17%) and get personalized recommendations (14%).
- 56% plan to use AI shopping assistants during Black Friday/Cyber Monday 2025.
- 75% have stopped purchasing because they couldn’t get an immediate response. This suggests that real-time, AI-enabled support now defines the checkout experience.
The report also looks ahead:
- By 2026, 48% want AI assistants to help compare products, 41% want help sticking to a budget, and 32% want AI to suggest entire outfits.
- 65% of consumers expect AI shopping assistants to be standard by 2026.
- By 2030, 40% hope AI will consistently save them money, and 89% are open to letting AI manage post-purchase tasks such as tracking deliveries and updating orders.
The report is based on a survey of 3,000 consumers in the US, UK and Australia.
Previous graph: 60% of shoppers expect to use AI agents in the next 12 months
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About the author
Mike Pastore has spent nearly three decades in B2B marketing as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He went on to work with marketers at some of the best-known brands in B2B technology, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Before joining Third Door Media as editor-in-chief of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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