The September Martech Conference contained six panel discussions on the theme of data and AI and speakers from the brand such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, Snowflake and more.
All September sessions are now available on request on the link below. And there will be a Martech conference on November 4, where we will concentrate on AI and agents.
Martech Conference September ’25: Now on-demand
Six panel discussions about data and AI, available on-demand when you sign up or register. View now for free.
Here are 10 quotes from the September event that make us think when we heard them.
“There is almost a need to result in the assessments of employees and one-on-one where there is actually accountability for which decisions these are [AI agents] Are they making … can they back up to make decisions that have been made? Can they explain what they do? And can we, if people who now lead these virtual employees, feel at ease with their working level and its quality? “
– AJ Sedlak, Marketing Technology and Governance Lead, Ford Motor Company, in the session “How you can tailor your organization to the AI Age: Positioning Marketing, OPS and IT for Success. “
“When I am in marketing and I do not talk to my sales brothers, and I do not talk to my Service Bethren and focus on how we involve customers and how we follow surveys, what are the right contact points, how do we collect our data – we make a huge mistake and we propagate that SILED problem.”
– SAV Khetan, vice-president, product marketing, tealium, in the session: building a customer-oriented culture with data and AI. “
“We have discovered that research that 7% of the organizations have a well-established governance framework, have 5% training on how to use AI, and 9% believe they are fully prepared for the regulations. So what does that show us? That leaves us a big gap between use and willingness.”
– Jonathan Moran, head of Martech Solutions Marketing, SAS, in the session “How AI decision will change your marketing. “
“I see that organizations spend months and years building something in the hope that it will solve everything, but then the small baby steps they need to resolve a specific customer problem to see to have a whole transformation program that lasts several years.”
-Jiaxi Zhu, Head of Analyzes, Google, in the session “Build a customer -oriented culture with data and AI. “
“Marketing teams own permission from Data -acquisition. They have the integration of permission, the distribution of these signals for different systems. And so if we go to this new world, marketing must be the same table with privacy and management teams to ensure that they have a suitable level of property level.”
– Alex Cash, director of strategy, permission and preferences, Ontrust, in the session “Navigating through the chaos of permission, compliance and customer confidence in an AI world. “
“One of the paradigms that arise is this idea of agent-to-agent, where a consumer or a company can instruct an agent to perform a task on behalf of her. This introduces a completely new idea of how systems and communities and companies talk to each other, and it will potentially have a major impact on the marketing data that Marketers can acquire.”
– Alex Cash, director of strategy, permission and preferences, Ontrust, in the session ‘Navigating through the chaos of permission, compliance and customer confidence in an AI world. “
“The marketer of tomorrow must be partly data scientist, partly ethicist and partly storyteller. In the coming 18 months, marketing leaders must combine fluency in AI-driven aids, fluency in understanding ethical and legal implications and fluency in humans.”
– Anthony Coppgedge, Agile Marketing Executive, Anthony Coppede Consulting, in the session “Navigating through the chaos of permission, compliance and customer confidence in an AI world. “
“More tools do not mean better marketing. The fact is that marketing and the Martech Stack are not really not about all the tools – it’s about having the right tools.”
– Annette Franz, CEO, CX Journey Inc.” In the session “Build a customer -oriented culture with data and AI. “
“We are entering a whole new era of leadership, not just a whole new era of AI.”
– Ali Schwanke, founder/marketing strategist, Simple Stratin the sVersion: “How AI decision will change your marketing. “
“Because of AI we can no longer get away with cutting corners – it forces us to finally practice the best standards we have always talked about.”
– Jessica Kao, director, B2B GTM Transformation Advisor, Adobe” In the session “How you can have your organization put on one for the AI era: positioning marketing, OPS and the for success. “
Martech Conference September ’25: Now on-demand
Six panel discussions about data and AI, available on-demand when you sign up or register. View now for free.
Listen to an audio overview of the Martech Conference in September 2025
Use the player below to listen to an overview of the conference sessions generated by AI.
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