CTO van Zeta Global, Chris Monberg, talks about building AI who helps brands grow with repeatable, scalable programs without losing the spark that makes a brand human. The promise of Zeta is easy to say and difficult to do. Help Marketers deliver better results with less waste by combining strong data, clear identity and practical AI in the Zeta marketing platform.
What stood out first was Chris’ look at design as a contact sport. He rents builders who live at work, and he still enjoys rolling up his sleeves himself. That mentality appears in how Zeta AI approaches marketing.
Instead of screaming for the next click, he wants to observe systems that intention and context. He described an early lesson from his time in stores in Seattle. The best experience came from people who noticed the attitude and pace of a customer before they spoke.
Empathetic design translates that consciousness in algorithms that understand latent signals and respond with care, not with noise.
We have also investigated a tension that many leaders feel. Automation is exciting, but nobody wants generic content. Chris answered with a practical framework. Give marketers a way to create a personal ‘super agent’ that learns from their choices, their brand voice and the paths they take through the platform.
Relax the repetitive chores, keep the creative control and grows proudly on ownership. That pride is important because it causes adoption. When teams feel that the system reflects them, they continue to use and improve it.
Another thread was trust. In the words of Chris, the market still underestimates what these tools can do, partly because users are not sure where the value comes from.
Zeta leans to transparency, so that teams can see how decisions are made and how the results bind back to their input. Data and identity are the canal, but privacy and compliance are the basis.
He was candid about the weekly grind to comply with the region region for new legal needs. That operational discipline is how Zeta decides to build, buy or partner. Acquisitions must be logical on the first day and integrate quickly, with people like the primary active.
Chris also spoke directly with younger builders who are stuck. There are no shortcuts. The only way through is work, curiosity and a willingness to learn in public. He sees small teams pushing new protocols and patterns forward, and he wants more marketers and technologists to join that limit with clear eyes and a bias to do.
We also talk about their upcoming event, Zeta Live in New YorkThat sport and technology brings to the same stage, and there is a reason. When the wider world is paying attention, ideas travel further.
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