X has renamed his X Premium Company packageWhile it has also added new levels for business subscribers, because it seems to be tempting more brands to pay for the ADD onfunctions, to increase their X presence.
Firstly, X changes the name of his business offer of ‘verified organizations’ in ‘Premium Business’, which now includes three variable price levels for membership:
I live in Australia, so the prices here are displayed in Aud (and on an annual basis), but the monthly prices in USD are:
- X Premium Business Basic – $ 200/month
- X Premium Business Full Access – $ US 1,000/month
That is pricey, but the basic level offers an alternative, where Verified Organizations was previously only available for the price of $ 1,000 per month for full access.
As you can see in the above overview of each package, the business offer of X includes a series of functional additions that your company can take advantage of.
As explained by X:
“”Premium Business is the ultimate solution to stimulate growth on X. Immediate credibility with a golden check mark-the strongest symbol of trust on the platform-together with affiliated badges to increase the presence of your brand on the platform, advanced defense against imitation of identity and rapid human VIP support to solve problems quickly. Premium Business also unlocks a series of tools to recruit top talent, to follow real -time news about your brand or industry, improve productivity with super grock and much more. ”
So although it is an extra cost item, there are some valuable benefits. And because research shows that in principle you do not get an organic reach at all for your X posts, unless you pay for Premium, it may be worth paying if you seriously want to reach your target group in the app.
In addition to the renewed offer, X has also announced a new marketplace for X handles, so that you can bid on the best @name for your company.
As you can see in this overview, the last characteristic stated is the possibility to buy a released X handle for a certain price. X has not outlined the actual costs on this front, but the platform discussed this earlier Auctioning sleeping handles (for up to $ 50k each), while the company reportedly did it again taken over some handles from usersTo resell them for the right price.
So it seems that there are a lot of @handles available if you want to pay for it. It seems that the more usual names are outside the reach of smaller organizations, but there may be free alternatives that are also suitable.
It is hard to say whether paying for X Premium is worth it, because although X wants to emphasize the benefits, at the same time the use of X generally decreases and its popularity, and perhaps its influence, also decreases over time.
But on the other hand: if your target group is active in the app, these extra benefits can be worth the investment, while X currently also offers extra advertising credits for brands that sign up for its new business packages.
Maybe that’s something to consider. You can find out more about the premium business options of X here.
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