In the Manchester derby, where the blue half was ruthless, Skinner found himself at the center of a new age problem: managers wanted to be in the spotlight, until the spotlight got in the way.
In an effort to keep up with the rapidly changing broadcast/content world, the WSL has rolled out mid-game manager interviews this season. Coaches love to talk about growing the game, but on Saturday the interview stopped with the timing of a lead balloon. Skinner was preparing for his in-game interview when Rebecca Knaak struck for City.
“There was even a moment today where I was wearing the headset and we weren’t using it. I’m listening to commentary and the goal comes in and I can’t do anything,” he said. One moment he’s connected to the broadcast team, the next he’s watching City celebrate without being able to reach his players.
“We need to refine the processes and the timing of it. I was doing an in-game and in the end I didn’t have to do it because I had it on for a minute and listened to Browny [Rachel Brown-Finnis] commenting on the corner and the goal and I feel like I can’t communicate with my team.
“They’re going to look at the strategy behind that and how that works better, which I understand, and I appreciate and accept. But it just didn’t work. I want to involve fans as much as possible, but we have to look realistically at how it works,” he added.
As content becomes increasingly important, expect in-game interviews to increase from once per season to every game as broadcasters increasingly demand better value for money.
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