Worldwide Golf Brands has confirmed the appointment of Spike Golf Agency as new sales agent in key regions in the South East and East Englandstrengthening its commercial presence and reinforcing its commitment to long-term brand development.
The newly formed Spike Golf Agency will represent Oscar Jacobson, MacGregor, Stuburt and Wishbone Golf in the southeast, and will also cover BIG MAX in the eastern region.
The appointment brings together one portfolio of historic and performance golf brands under an agency with deep industry expertise and established relationships.
Spike Golf Agency is run by Spike Vrijmana highly respected industry veteran with an exceptional 38-year career at PUMA.
During his tenure, Spike played a crucial role in the launch PUMA Golf in 2006acquire COBRA Golf from Acushnet in 2010and then help build it up COBRA PUMA WAVEwhere he served as General Manager WAT.
His strategic insight and track record of brand growth have made him one of the most influential figures in the UK golf market.
The agency is managed in collaboration with his son, Louis Vrijmanwho also brings significant experience to the role.
Louis spent 10 years at PUMAincluded six years at COBRA PUMA GOLFbefore you go to Wilson Golf as Area Sales Manager for the South East.
His strong retail relationships and hands-on sales background position him well to drive engagement and service levels in the regions.
Louis will be contacting existing and potential accounts in the coming weeks to introduce the agency and outline plans for the brands.
Spike will formally join the agency following his departure from PUMA April 1ensuring continuity and leadership as the company establishes itself.
Under the agreement, Spike Golf Agency will provide:
- Oscar Jacobson, Stuburt, BIG MAX, MacGregor and Wishbone about Essex, Suffolk, Norfolk, Cambridgeshire, Bedfordshire, Hertfordshire, Buckinghamshire, Middlesex, North London;
- And all brands except BIG MAX everywhere Kent, Surrey, Sussex, Hampshire, Berkshire, Oxfordshire, South London and Channel Islands.
The appointment reflects Worldwide Golf Brands’ ongoing strategy coordinate with experienced, relationship-driven partners who can deliver consistent brand representation, high service standards and sustainable growth across key UK territories.
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