A viral claim on social media that billionaire Elon Musk is considering buying WWE from TKO Group Holdings is false, according to multiple reports.
Is WWE for sale to Elon Musk?
The rumor came from a fan account on X (formerly Twitter) that claimed Musk There were “heavy rumors that a move to buy WWE from TKO would be considered early on”. The claim stated that WWE is valued at around $9.3 billion and suggested that Musk sees it as a major global brand with significant live events and media value, potentially partnering with his X platform.
However, there are no credible news reports confirming the rumor. Wrestling journalist Dave Meltzer, speaking on Wrestling Observer Radio, directly addressed the speculation. “The stories that he somehow bought WWE, and I even saw a line in a story about how TKO wants to sell WWE and it’s like, other than that he’s been denied all day,” Meltzer said. TKO has repeatedly denied any intention to sell WWE
The financial picture supports this denial. TKO recently saved between $100 million and $150 million by streamlining operations and consolidating office staff between UFC and WWE. The company reported revenue of $2.804 billion for 2024, with expected growth to between $2.930 billion and $3 billion for 2025. WWE serves as a major revenue generator for TKO, making a sale counterproductive unless an extraordinary offer materializes.
Founded in September 2023 through a merger that combined UFC and WWE, TKO Group Holdings maintains a market capitalization of approximately $16 billion as of January 2026. Endeavor Group Holdings controls a 51 percent stake in TKO, while former WWE shareholders own the remaining 49 percent.
The rumor has similarities to previous false claims. In January 2023, the satirical website Kayfabe News published a parody story claiming that Musk had purchased WWE for $44.1 billion, which some readers took as factual.
WWE does maintain a business relationship with Musk’s X platform. The companies signed a two-year deal in February 2024 to produce WWE Speed, a weekly video series featuring short-form wrestling matches streamed exclusively on X. However, this content partnership does not indicate any ownership discussions.
TKO has clearly stated that WWE is not for sale. The company has consistently denied speculation about potential sales, including previous rumors that Vince McMahon is trying to buy back WWE or prospects. Saudi Arabian buyers

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