Although the committees of makers can be cut thanks to the new split model, ShopMy throws his shopping platform for brands and makers as extra exposure and sales conversion by the time – consumers can wish for products and buy later, the startup that the makers would conquer the committee they would otherwise lose if they were not the last person to post the link.
“In some respects, ShopMy has always been invisible,” says Lopinsky. “So now we roll out a brand new way to discover products from the recommendations of your favorite flavorings, without searching so much content.”
Gerified Product Reviews are also integrated into the new platform, after ShopMy’s acquisition of brand review platform Thing testing earlier this year. The ShopMy shopping platform will initially only be web alone, but Rein says that it is planning to roll out an app in early 2026.
Curation about algorithm
ShopMy is not the first affiliate platform that launches a shopping platform for consumers. LTK introduced his consumer-oriented store app in 2017, before again launching this year to concentrate on video display, to try to keep pace with the constantly changing algorithms of social media platforms.
But the co-founders of ShopMy say that the approach is decreasing from that of competitors, because it pitches the platform as curation-first pitches, as well as a permanent archive of makers’ recommendations, instead of trying to constantly stay on the front base of algorithmupdates. It is for this reason that the co-founders of ShopMy also believe that their DTC platform keeps more promise than shopping in-app for social media platforms.
“Those platforms are on their core tertainment platforms, and ours is not at all entertainment, it’s pure shopping,” says Rein. “It is very difficult to have it on the same platform. You only have a certain amount of tabs and surfaces that you can show as standard, so when a social platform shopping like the fourth tab, with all the tools for making content, it feels a bit confused.”
That said, ShopMy does not try to circumvent the social media platforms on which the entire partner industry trusts – makers will not post directly on his platform, but they will continue to post their socials. Instead, it wants to be a “tool in the background” to help makers give their social content a longer shelf life by cataloging their recommendations.
This can bring its own challenges. ShopMy has grown rapidly thanks to the demonstrable ROI and measurable insights that it offers brands, as well as the bridge it offers to makers to reach more brand partners. But directly attracting and converting consumers to another store platform-where e-commerce sites with multiple brands have difficulty retaining the loyalty of the customer-is a huge task. It also places the startup in competition with technology companies such as OpenAI and Google, which place billions of dollars behind their race to become the go-to-shopping funnel of consumers directly via AI search assignments.
Nevertheless, Shopmy gambles on the assumption that the commercial power of the influencer does not disappear quickly and hopes that his personalized, curatorial approach will win consumers by cutting the noise of the algorithm.
“The new platform multiplies the recommendations of makers about social, so they earn even more and it is more permanent,” says Rein.
Where the audience of a maker may have missed their story post of a jacket on Saturday, a shopper can now find that recommendation via ShopMy’s commerce platform on Monday, or even the following month, when they are specifically looking for a jacket.
It is this conviction that the volatile nature of social media posts is limited from a shopper position, which is based on the new SHOPMY consumer game.
Comments, questions or feedback? E -mail us on feedback@vogogebusiness.com.
#influencerFavouriteaffiliate #platform #launching #shopping #site