Why some Chevy Strikbands are black instead of gold – Jalopnik

You are probably familiar with the Bowtie emblem from Chevrolet, regardless of whether you are a fan of the brand. Why Chevrolet took over it more than 100 years ago is not exactly clear, although many accept the theory that company founder William C. Durant was inspired by a wallpaper design in Paris in 1908.

Although the iconic Golden Emblem has had many variations over the years, for the first time with the brand name Center Stage before taking on a series of wings and a weapon later, it has remained central for more than a century in the surf of Chevrolet. In the last decade, however, Black Bowtie emblems have started to adorn the front of certain models. The reason is remarkably simple: because customers think it looks good.

That’s right – there is no deeper meaning for the Black Bowtie emblem. It is purely an aesthetic choice that buyers can make when ordering their cars. It is also not that surprising, because the rise of black details on cars has clearly been clear on many brands and models in the past decade. Audi, for example, offers a series of black edition-cars-Line models with black-out equipment and, often, matt-black rotor style alloy wheels, while Toyota offers a night damage trim on cars including the Prius.

The Black Bowtie is a similar cosmetic choice that can be made on new cars or later mounted by Chevy enthusiasts that used. According to an unscientific GM authority Poll, 64% of the respondents preferred the Black Bowtie, so expect to see more.

Although darkened cars have always been quite cool-with the average Buick GNX and Ford F-150 Nite Edition that stands out as memorable examples of the darkened theme has never been as wide as in recent years. While buying a brand new Chevy with a darkened badge is an option to get the look, retro-passes of your older model with a black badge are much cheaper, and many owners have done exactly this.

Chevrolet sells the badges as an accessory, but owners report that the badges can sell for more than $ 100. Although this is still much cheaper than buying a brand new Black-badge Chevy, many owners have opted for DIY options to achieve the same result. A piece of black vinyl, or somewhat specialized plastic paint, will put you back a little more than $ 10, and with some tape and a little patience, you could soon wear the old Chevy the more modern black bowtie emblem.

If black does not appeal, but you feel like something other than the norm, it is worth mentioning that Chevrolet has used other colors in the past. For example, the very first Bowtie emblem from 1914 was blue, with white letters – the automaker visits over the years over the years. Red also appeared in the 1950s and early 1960s.