Why is USA Today stock trading higher? – USA Today Co (NYSE:TDAY)

Why is USA Today stock trading higher? – USA Today Co (NYSE:TDAY)

Shares of USA TODAY Co. (NASDAQ:TDAY) rising Friday after the media company announced an AI licensing partnership with Meta.

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What you need to know: The multi-year partnership gives Meta access to new and archival content from USA Today, including more than 200 local publications and a network of sports wires. Meta will use the partnerships to distribute news and information through its apps and devices, including questions directed to Meta AI.

The AI ​​responses link to USA Today articles and provide attribution and additional context. Terms of the deal were not disclosed.

“As the largest local-to-national publishing and digital media organization in the country, this partnership is a testament to the value of the USA TODAY Network’s archival and real-time content locally and nationally,” said Mike ReedCEO of USA Today. “Partnerships that help people access a range of information are a useful model to implement as publishers embrace transformative technology. Our deal with Meta reflects a responsible collaboration between trusted journalism and the information ecosystem.”

TDAY price promotion: Shares rose 9.88% to trade at $5.56 at the time of publication, according to Benzinga Pro.

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