The Trump family has gone beyond public support for Conor McGregor to become a major financial stakeholder in the fighter’s technology venture. Mixed Martial Arts Group Limited, which eventually traded on the NYSE as MMA.INC, received a $23 million investment commitment from American Ventures, an investment vehicle of the Trump family, in addition to direct participation from Donald Trump Jr.
Trump family donates $23 million to Conor McGregor’s MMA Inc platform
The deal, structured as an initial investment of $3 million with a commitment for up to $20 million in additional stock purchases, closed in late December 2025 and represents a tangible expansion of the two families’ business relationship.
MMA.INC operates as a diversified technology and involvement platform aimed at converting the estimated 640 million global mixed martial arts fans into active participants. The company’s business units include training software, gym management infrastructure and content distribution. TrainAlta supplies structured training programs for consumers through partnerships with gyms, while BJJLink provides software solutions for gym owners that manage memberships, billing and performance analytics.
The platform also operates Hype, a marketing tool for coaches and athletes, in addition to the news and fighter database MixedMartialArts.com. Recent performance data shows that the company has achieved 200 percent year-over-year growth in Warrior Training Program revenue, reaching $750,000 in gross revenue in the first quarter alone, with expansion across 30 gyms across the United States, Europe, Australia and New Zealand.
McGregor holds the position of the company’s most prominent investor and serves as a strategic advisor alongside Trump Jr. McGregor’s involvement extends beyond stock ownership; he actively promotes the platform’s mission to transform MMA fandom into participation in gyms and training facilities worldwide. Trump Jr., who was appointed Strategic Advisor in early September 2025, received 1.5 million convertible securities as compensation for his two-year commitment to this role.
The investment focuses on immediate growth priorities. MMA.INC stated that it plans to use the capital to fuel platform expansion, build on its Web3 ecosystem strategy, fully activate its partnership with UFC Gym Group and support rapid adoption of its BJJLink software among gym partners and fighters. The company currently operates in 16 countries with 800 verified gym partners and 530,000 user profiles across its platforms.
McGregor publicly announced the partnership in September 2025, naming Trump Jr. welcomed as a “business partner” on social media, citing the opportunity to amplify the company’s message now that Trump Jr. joins the company. This public involvement follows McGregor’s increased visibility within US political circles, including attending Trump’s presidential inauguration and the St. Patrick’s Day celebration at the White House earlier in 2025.
The UFC has confirmed plans for one White House event on June 14, 2026, commemorating the 250th anniversary of American independence, with McGregor stating a clear intention to compete on the card.
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