Apple’s new Cosmic Orange iPhone 17 Pro and iPhone 17 Pro Max did not come as a complete surprise during Tuesday’s ahead; Many leaks hinted on the premium color turn left. Nevertheless, the lively shade marks a real deviation from the more muted finishes of previous iPhone Pro-Line-Up Handsets.
In a conversation with Apple Global Marketing Head Greg Joswiak and the Senior VP of Hardware Engineering John Ternus from the company (together with Tom’s Guide Global Editor in Chief Mark Spoonauer), the few managers noted that the new colors are partially a direct product of the switch from Titanium.
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It is a lighter, energy-efficient material that, by anodization, happens to support a wider color range.
“For years we had professional customers say:” Hey, the other part of the line gets all the nice colors and we don’t, “Joswiak explains,” and it is like “Okay, you want a nice color, what about Cosmic Orange, Baby.”
This makes sense, because I have also heard a number of Apple consumers complain that the Pro Line Color choices are boring. Orange is definitely loose. On the other hand, many have noticed the loss of one iconic pro color that, on the iPhone 17 Pro and iPhone 17 Pro Max, Cosmic Orange seems to have been replaced: black or space black. I asked Joswiak and Ternus: “When did Orange become the new black one?”
“We have had different shades of dark for years. We know that people want a dark,” Joswiak told me, “we are deep blue, it’s beautiful.”
Joswiak added that he believes that shadow is ‘fantastic’. He reminded me that classic silver is still an option. “We think we have covered the bases there, and we feel really good at that.”
Although Ternus and Joswiak would not go into detail about the color choices, Joswiak remembered their reaction when Apple’s “Best Design People on the Planet” first revealed the new colors. “They showed us this, and we are so of, yes, it’s great.”
And yes, Ternus wears an iPhone 17 Pro Max in Cosmic Orange. It seems that Pumpkin Spice has what Fresh Fall Orange competition has.
If you want to see this moment and perhaps watch the full and fascinating conversation, view it Part 1 of the Podcast interview on Tom’s Guide And Part 2 on the YouTube channel of TechRadar.
You can read the report of Mark Spoonauer here.
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