“Who are you?” The weekend joins the new Way campaign

The new way (who are you?) Culture campaign, an initiative to enable young people to redefine careers success, collaborated with the ‘After Hours Til Dawn’ tour of Weeknd for his Atlanta Stop in Mercedes-Benz Stadium.

The campaign is a partnership between Stand Together, a philanthropic community that was established to address issues such as racial and social -economic differences and dream studios. The project is intended to enable young people Explore career options Due to a non-traditional approach.

“No Dreams Studios exists at the intersection of entertainment and creativity, and we are proud to work with standing together to help young people and society in general to see what career success can look like,” said La Mar Taylor, creative director and founder, XO Records studio.

“With this partnership we can break out outdated stories about education and performance, and instead stories stories about passion, goal and possibility.”

Prior to the show of August 21, concert visitors had the opportunity Visit the road station Video Booth, who encouraged visitors to think about what makes them unique. The campaign also contains inspiring video messages from Way -influencers, such as rapper killer Mike. The video includes Melissa Proctor, Executive Vice President and CMO of the Atlanta Hawks and State Farm Arena; Richard Branson, founder of the Virgin Group and Tech Innovator; and Idris Sandu.

Colette Weintraub, head of stand Samen Muziek, Sport and Entertainment, explained the importance of the Way Campaign, that, encourages young people to think Beyond traditional standards.

“The prevailing belief in society has many believed that there is one way to success, and success looks in a certain way. Way is meant to give people social permission in a time when there is a lot of social pressure. We want people to know that they can define their own paths to success, and there is more than one path. The most important thing seems to be that success,” we have said to you.

Every US Tour Stop contains a video “Way Station” with upcoming concerts in Tampa, Houston, San Antonio and Indianapolis. Tour Makes his last stop In New York City on September 27.

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