Koffee Skates in Montevideo combines skate and coffee culture with a bold, duct tape-inspired identity from Another Monday Studio.
We’ve shared quite a few coffee shop branding projects lately (you could say Abduzeedo makes espresso shots), but this one stood out between designers Berch Kotogian and Juan Manuel Barbe of Another Monday. Enter Coffee skating in Montevideo, Uruguay, a skate shop and a coffee bar, which mix two seemingly opposite worlds: pause and movement, ritual and the street. Over time, it has become a natural meeting point in the city, a place where skaters, artists and caffeine lovers collide.
A logo that doesn’t blink
The logo is as bold and minimal as it is unexpected: a skateboard with wheels exchanged for wide-open eyes. It’s a clever way to connect the two worlds, skate and coffee, and evokes the alertness you feel when you’re both completely caffeine-free and completely locked up on a leash in the park. Even better: the eyes are not static; they shift and adapt depending on the context, reminding us that nothing ever really stands still on the street.
Duct tape as a design language
For the visual identity, the designers of Another Monday used a detail that comes straight from skate culture: duct tape. Every skater knows the ritual of taping shoes so that they last just a little longer. That everyday hack became the basis for the brand’s design system. Bags are sealed with tape, coffee sleeves are made of tape and the tape chosen is not only practical, it also has a neon green accent that adds a sharp, high-contrast spark to the black and white palette. It’s the kind of simple yet effective move that makes the brand instantly recognizable.
A culture made visual
The result is a graphic identity that feels true to the culture it represents: at street level, adaptive, expressive and built from observation. Koffee Skates doesn’t force a connection between skateboarding and coffee, it finds the natural energy they already share and shapes it through design.
So yeah, we’ve been discussing a lot of coffee shops lately. But when your cappuccino comes with griptape energy, how can we resist?
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Credit: Berch Kotogian and Juan Manuel Barbe, Another Monday
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