Whoosh, Inc., a leading provider of modern operational software for golf, racquet and hospitality facilities, announced it has partnered with Lightspeed Commerce, Inc. will exhibit. at the upcoming Club Management Association of America (CMAA) World Conference. and Club Business Expo.
Speed of light is one global leader in unified omnichannel commercewhich fuels ambitious retail, golf and hospitality businesses in more than 100 countries.
The conference will take place February 17–21 in Anaheim, Californiawhere members of the Whoosh and Lightspeed teams will do so organize coordinated demonstrations at booth #169.
The companies will do this together show how their integrated platforms provide a more seamless solution, transparent and efficient business model private clubs.
A partnership built around modern club needs
The collaboration between Whoosh and Lightspeed began in the summer of 2025, driven by a shared vision: to help private club operators move beyond legacy systems and fragmented workflows.
By unifying scheduling, payments, billing and member engagement in a cohesive ecosystem, the two companies are tackling some of the most persistent operational challenges clubs face today.
“From day one, our partnership with Lightspeed has been based on helping clubs navigate away from legacy systems and the complicated workflows these programs require,” said Colin Read, CEO and co-founder of Whoosh. “In practice that is the case simpler actions, clearer insightsand real business impact for clubs ready to modernise.”
For Whoosh, the collaboration expands its core strength in activities and facilities management in a wider operational context, ensuring tee sheets, lessons, events and member bookings flow naturally into billing and reporting.
For Lightspeed, the integration deepens its presence in private clubs by combining robust commercial and POS capabilities with a purpose-built operational platform tailored to the way clubs operate on a daily basis.
Demonstration of a truly unified platform
At this year’s CMAA World Conference, attendees will see firsthand how the combined Whoosh and Lightspeed solution makes this possible fluid, end-to-end club operations.
Whoosh offers clubs:
- Centralized management of tee sheets, activities, classes and events, balancing member access with staff oversight.
- A cloud-based, mobile-friendly interface for staff alongside an intuitive booking experience for members.
- Clear operational and usage reporting to support smarter staffing, pricing and scheduling decisions.
In addition to these options, Lightspeed provides:
- A uniform point of sale system in golf, retail and food and beverage outlets.
- Transparent, time-stamped billing and home billing support.
- Inventory management, accounting integrations and employee-friendly workflows that streamline back-of-house operations.
Together these characteristics eliminate data silos and manual solutionsallowing information to flow seamlessly from booking to billing and reporting.
Tangible benefits for clubs, staff and members
The strategic partnership between Whoosh and Lightspeed enables private clubs to improve both operational efficiency and the member experience.
Tee times can be instantly converted into accurate member summaries, communication during delays or weather events becomes more seamless, and end-of-day closings can be completed in minutes instead of hours.
Just as importantly, simplified workflows reduce training time and improve workforce mobility, allowing teams to deliver a more consistent, high-quality service.
‘We’ve seen it strong momentum from private clubs that would like to move away from older systems,” said Fraser Marriott, head of golf at Lightspeed.
“The early response from operators reinforces the The demand for a unified solution built for the way clubs want to operate today– bringing together commerce, billing and member engagement in a way that is easier to manage for staff and more transparent for members.”
Experience Whoosh and Lightspeed in action
Club owners and operators attending the CMAA World Conference are encouraged to do so visit booth #169 to experience live demonstrations of Whoosh and Lightspeed’s integrated solutions.
By combining modern operational software with a powerful omnichannel commerce platform, Whoosh and Lightspeed are redefining the way private clubs operate– and how technology can drive efficiency, clarity and exceptional hospitality.
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