Over the previous three months, 14 analysts have released ratings for Snap (NYSE:SNAP), presenting a wide range of perspectives from bullish to bearish.
The table below provides a quick overview of recent analyst ratings, provides insight into changing sentiments over the past 30 days, and makes comparisons to previous months for a holistic perspective.
| Bullish | Somewhat bullish | Indifferent | Somewhat bearish | Bearish | |
|---|---|---|---|---|---|
| Total reviews | 0 | 1 | 12 | 0 | 1 |
| Last 30D | 0 | 0 | 0 | 0 | 1 |
| 1 million ago | 0 | 0 | 3 | 0 | 0 |
| 2M ago | 0 | 0 | 1 | 0 | 0 |
| 3M ago | 0 | 1 | 8 | 0 | 0 |
The analyst-rated 12-month price targets reveal further insights, with an average price target of $8.91, a high estimate of $12.00, and a low estimate of $6.50. The current average indicates a downside of 4.71% and is down from the previous average price target of $9.35.
Analyst Ratings Analysis: A Detailed Survey
A clear picture of Snap’s perception among financial experts is painted with an in-depth analysis of recent analyst actions. The overview below provides an overview of the top analysts, their recent evaluations and adjustments to ratings and price targets.
| Analyst | Analyst firm | Action taken | Judgement | Current price target | Prior price target |
|---|---|---|---|---|---|
| Mark Kelley | Stifel | Lowers | To sell | $6.50 | $8.00 |
| Brian Nowak | Morgan Stanley | Lowers | Equal weight | $8.00 | $8.50 |
| Ken Gawrelski | Wells Fargo | Increases | Equal weight | $8.00 | $7.00 |
| Lloyd Walmsley | Mizuho | Announces | Neutral | $9.00 | – |
| Michael Morris | Guggenheim | Maintains | Neutral | $8.00 | $8.00 |
| Barton Crocket | Rosenblatt | Lowers | Neutral | $8.70 | $9.00 |
| Lloyd Walmsley | UBS | Lowers | Neutral | $9.00 | $10.00 |
| Thomas champion | Piper Sandler | Lowers | Neutral | $9.00 | $10.00 |
| Michael Morris | Guggenheim | Lowers | Neutral | $8.00 | $9.00 |
| Brian Pitz | BMO Capital | Lowers | Surpass | $12.00 | $13.00 |
| Deepak Mathivanan | Cantor Fitzgerald | Maintains | Neutral | $7.00 | $7.00 |
| Mark Mahaney | Evercore ISI Group | Increases | In-line | $12.00 | $11.00 |
| Youssef Squali | Truist effects | Lowers | Delay | $10.00 | $11.00 |
| Justin Post | B of A securities | Lowers | Neutral | $9.50 | $10.00 |
Key insights:
- Action taken: Analysts adapt their recommendations to changing market conditions and business performance. Whether they ‘maintain’, ‘increase’ or ‘decrease’ their position, it reflects their reaction to recent developments regarding Snap. This information provides a snapshot of how analysts perceive the current state of the company.
- Judgement: Analysts provide comprehensive analysis and offer qualitative ratings ranging from ‘Outperform’ to ‘Underperform’. These ratings reflect expectations for Snap’s relative performance compared to the broader market.
- Price targets: Analysts provide insight into price targets and provide estimates for the future value of Snap’s stock. This comparison reveals trends in analyst expectations over time.
Understanding these analyst evaluations alongside key financial indicators can provide valuable insights into Snap’s market position. Stay informed and make informed decisions with our Rating Chart.
Stay up to date with Snap analyst ratings.
Get to know Snap better
Snap is a technology company best known for its Marquis social media application. Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photos and short videos (known as “Snaps”). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates on local events and more. Although the app offers a paid subscription option with premium features, ad sales generate the majority of the app’s revenue. The company also sells wearable devices called AR Spectacles that can take photos and videos with AR lenses on them, but these make up a small portion of Snap’s overall revenue.
A deep dive into Snap’s financial situation
Market Capitalization Analysis: The company’s market capitalization, which is below industry benchmarks, reflects a smaller size compared to peers. This positioning can be influenced by factors such as growth expectations or operational capacity.
Positive sales trend: Examining Snap’s 3M financials, a positive story emerges. The company achieved remarkable sales growth of 8.75% as of June 30, 2025, which shows a substantial increase in turnover. Compared to peers, the company lags behind with a growth rate that is lower than the average of peers in the communications services sector.
Net margin: Snap’s net margin exceeds industry standards, underscoring the company’s exceptional financial performance. With an impressive -19.52% net margin, the company manages costs effectively and achieves strong profitability.
Return on Equity (ROE): Snap’s ROE is below industry standards, indicating problems in using equity efficiently. With an ROE of -11.99%, the company may experience difficulty in achieving satisfactory returns for shareholders.
Return on Assets (ROA): The company’s ROA is below industry benchmarks, indicating potential issues in efficient asset utilization. With an ROA of -3.5%, the company may face challenges in generating satisfactory returns from its assets.
Debt management: The company faces debt management challenges, with its debt-to-equity ratio higher than the industry average. With a ratio of 2.03caution is advised due to the increased financial risk.
The Basics of Analyst Ratings
Analysts are experts in banking and financial systems and specialize in reporting for specific stocks or defined sectors. Their extensive research includes attending company conference calls and meetings, analyzing financial statements, and working with insiders to generate so-called analyst ratings for stocks. Typically, analysts review and rate each stock once per quarter.
Some analysts also provide forecasts for useful metrics such as earnings, revenue, and growth estimates to provide further guidance on what to do with certain tickers. It is important to keep in mind that although stock and sector analysts are specialists, they are also human and can only predict their beliefs to traders.
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