What a historic ‘Happy Gilmore 2’ Netflix performance really means

What a historic ‘Happy Gilmore 2’ Netflix performance really means

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It’s time to throw away the nickname Cult favorite. “

The second film in the Happy Gilmore Franchise may have followed in many of the same chinny insanity of the first, but it arrived in the film viewing world with something that the first could never dream of: Smash hit status.

Netflix announced this earlier this week Happy Gilmore 2 Led his English language “Top 10” graph for the second consecutive week and attracted another 40.8 million viewers in week 2 to push the overall audience to nearly 90 million viewers. By Netflix, the new Happy Gilmore has been So Successfully viewing the audience that it also driven the viewers of his almost 30-year-old predecessor, who brought in another 11.3 million viewers to land fourth on the English language “Top 10”

The success of the new Gilmore Film was no surprise for Golffans, who longed for a sequel to the Sandler 90s classic and were rewarded with a film loaded with celebrity (and Golf-Celebrity) Camees. Still, for those in Hollywood, the HG2 Success has achieved at least a mild eyebrowraise. Comedy A forgotten genre In the modern era of the content, a fact that many insiders of films attribute to the changing economy of the TV and film business.

In general, comedy is usually neither low-budget nor extremely profitable, prominent production houses and streaming companies to change their interests in the direction of films that can offer a bargain (think of a bargain (think of Aoror expensive ROI (think of Barbie or The Avengers). On the other hand, Happy Gilmore Was between those two goal posts, and many in Hollywood wondered if it would provide the broad attraction that was necessary to financially justify their existence.

Sandler and Co. At least those tests with flag and pennant sharpened, one of the most viewed films of the year of Netflix delivered and after just two weeks, to be closed on Netflix’s top 10 most watched English language films of all time.

Of course, the film was not a shortage of support from the streaming giant itself, who flowed millions in marketing and promotional efforts for the film. But the “big bet” of Netflix seems to be well placed, making it the world’s largest streamer the kind of bingable, easy -looking hit that has proven to have proven to be elusive in recent years.

The film arrives in a time of optimism for Golf in Hollywood. After the pandemic tree, large production houses such as Netflix and Apple Greenlit TV shows and films based on the sport that started this year with arrival in streamers. Past Happy GilmoreAppletvs Stick was renewed for a second season (despite lukewarm reviews), and Netflix announced the establishment of an upcoming comedy TV series with Will Ferrell and Molly Shannon and directed by Rian Johnson.

For Golf with a small Case-G, the news from Hollywood success arrives as a welcome change in tides. After decades outside the cultural center of the sports world, Hollywood gets HG2 Help Golf to retain part of his regular success in the era after Tiger Woods. And mainstream success is good for business, both for those who write about the game and for those who play it.

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