OddBalls will produce a full range of Hammers branded underwear, with each item featuring its signature colorful patterns alongside ‘bespoke West Ham detailing’.
But it’s the charitable element of the partnership that sets it apart. 10% of net sales from the West Ham x OddBalls collection will go directly to DT38 – the foundation established in memory of Dylan Tombides, a talented youth international from West Ham and Australia who died of testicular cancer in 2014 at the age of just 20.
DT38 – which is already an official charity partner of the east London club – was launched by Dylan’s mother, Tracy, and the Tombides family, and has become a prominent voice in early detection and education around testicular cancer. Its mission focuses on encouraging self-monitoring and improving diagnostic pathways for young men, with the intention of saving lives through awareness.
OddBalls products already include a ‘Check Yourself Guide’ in every pack, and the partnership strengthens the alignment between the company’s health messages and DT38’s frontline work.
For West Ham, the deal functions on several levels: a new commercial category, an opportunity to extend the club’s brand into lifestyle retail, and a reaffirmation of a relationship with a cause that carries great emotional weight within the fanbase.
OddBalls has raised more than £1 million for charity since its inception, and the company’s partnership with West Ham represents one of the club’s most high-profile collaborations to date.
Speaking about the launch of West Ham United OddBalls products, DT38 founder and CEO Tracy Tombides said: “DT38 continues to recognize the strong support of West Ham United with their upcoming partnership with OddBalls.
“With DT38 receiving 10% of revenue from sales from this partnership, we are able to steadily increase our demand for resources, which go hand in hand as we work together in the community to educate and raise awareness about testicular cancer.”
“By supporting this partnership, DT38 can continue its mission to save lives through Dylan’s story and legacy by focusing on early detection and spreading the message that delay kills – get informed.”
Dylan’s former teammate and club ambassador Matt Jarvis finished: “Dylan was a great footballer, teammate, but above all a great person and I am thrilled to see the Club continue to honor his legacy by partnering with OddBalls.
“Anything that raises awareness of testicular cancer, encourages early detection and ultimately saves lives is vitally important. It’s amazing to see a percentage of funds raised going directly to DT38 to support their life-saving work.”
Contact the author of this story, Harry Ewing, at force.l1764679404laboratory1764679404ofdlr1764679404are1764679404sni@g1764679404it’s him.1764679404year1764679404
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