The brand choices of the Indian consumers witness a shift because they carefully evaluate the price, value and pack size. According to EY Future Consumer Index (FCI) – India edition, 52 percent consumers switch to private labels, with 70 percent agree that these brands are increasingly offering better quality products.
This is at a time when modern trading retailers, e-commerce and fast commerce players witness a strong demand for brands Private label.
According to the EY report, the growing preference for products for private label products transforms the perception of the consumer, whereby shop brands are positioned as the favorite alternative to traditional brand options.
70 percent of consumers believe that private labels meet their needs just as effectively as brand products. 59 percent of consumers also indicated that they only buy products when they are for sale, with priorities of discounts over brand loyalty.
The 15th edition of the EY Future Consumer Index investigated more than 1000 consumers throughout India, between January 24, 2025 to 20 February 2025.
Even when brands turn to innovation and “brand improvements” such as changing ingredients or formulas to create more value, 34 percent of respondents consider these efforts as cost -saving measures instead of real innovation.
“Retailers also seem to respond to this shift, whereby 74 percent of consumers notice more private label options where they shop and 70% more private label articles are placed on eye level placed on shopping shelves. Moreover, a significant 69% of consumers said that retail brands and private labels help them save the report.”
Angshuman Bhattacharya, partner and national leader, consumer products and retail sector, EY-Partthenon said: “Consumer behavior is traditionally developed in response to changing economic situations, but the current shifts seem to be more permanent. Retailers are self-confident to the Private Labels are the possibility of the possibility of providing the provocation of the provocation of the provocation of the provision of the prior to the provocation of the provocation of the prior to the provocation of the provocation of the prior to the provocation of the prior to the provision of the priority of the preliminary priority, the possibility of providing the prior to the provocation of the preliminary priority of the preliminary priority of the preliminary priority of the preliminary priority of the preliminary phasing of the Private Labels. rising popularity of new, new brands among Indian consumers.
It was remarkable that 47 percent of the respondents expressed the willingness to return to a brand product such as the superior taste, quality or performance. Moreover, 44 percent of consumers indicated that they would switch back to brand products for a better price -quality ratio. Almost half of the respondents are also willing to pay a premium for improvements that improve product performance.
Published on May 21, 2025
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