The VASA’s own strength training program in 2025 to be launched in six Colorado clubs, with a wider national rollout in 2026.
Greenwood Village, Co, 26 August 2025 -Vasa Fitness, one of the leading high-quality fitness club operators with a low value, quickly expands its characteristic strength training program, Studio LFT. By the end of 2025, Studio LFT will be available in 11 Colorado clubs, with six existing locations that add the specialized studio. Five new VASA clubs that open until December in Nebraska, Illinois and Indiana will also have studio LFT.
Looking ahead, all new VASA clubs that open in 2026 will include Studio LFT as a core supply, with plans to find out extra existing locations in important markets in important markets throughout the year. This expansion reflects the continuous investments of VASA in strength, performance and recovery offers and reinforces the increasing demand for compelling training experiences led by the coach.
Since the launch in January 2025, Studio LFT has quickly received a grip from members. In the past six months, VASA coaches have led more than 3,000 classes with small groups in four pilot clubs, with an average of 12 to 16 participants per class beating the class cap of 16. The demand has risen, with more than 1500 of those sessions waiting list.
Members consistently report profit in strength, muscle mass and overall trust, which refer the personalized coaching and the structured format as important contributors to their progress.
“I have done Studio LFT three times a week in the last 12 weeks and I have never felt better,” one member shared. “My Bankpers Max went from 185 to 205 pounds, and I raised my deadlift from 275 to 315 pounds. I have lifted this heavily or felt this strong since the university. The size, coaching and responsibility helped me to push myself further than I was possible.”
Studio LFT is the strength training schedule of VASA supported by science for members of all fitness levels. Every session with small groups focuses on safe, fundamental and advanced lifts and combines expert guidelines with evidence-based programming to stimulate real, measurable results. Whether members now lift or train for performance, Studio LFT meets them where they are – and helps them to become stronger, week after week.
“Strength training is not a trend-it is essential for health, resilience and self-confidence in the long term,” said Rich Nelsen, CEO of Vasa Fitness. “We have developed Studio LFT to bring science-supported strength training experience for the average gym visitor. By combining expert coaching, progressive programming and a motivating community environment, we make strength accessible to everyone and the reaction is incredible.
Studio LFT is part of the Studio-Line-Up in Boutique style of VASA, designed to support the health and performance of the total body. It lies next to Studio Red, an interval training with high intensity (HIIT) with Myzone Heart-rate tracking, expert coaching and performance-driven programming; And Studio Flow, an infrared yoga class that promotes mobility, recovery and mindfulness with distant infrared panels above every mat.
More information on www.vasafitness.com or visit a VASA location to try Studio LFT for yourself.
About Vasa Fitness:
VASA Fitness is a high-quality, low price manager of fitness clubs and is one of the top 20 largest health club operators in the country. VASA’s mission is to elevate everyone through fun, innovative and affordable fitness. VASA offers its members at 61 operational locations an incredible value proposition with large, full-service clubs for just $ 14.99 per month. VASA offers top equipment, training machines, free weights and a wide range of group fitness lessons, including Studio-Rood (HIIT) and Studio Flow Infrared Yoga, and many other facilities to help members adjust their personal fitness plans. Certified as a great place to work® for three years in a row, Vasa’s headquarters are in Greenwood Village, Colorado, with 61 locations in Colorado, Utah, Oklahoma, Arizona, Illinois, Indiana, Wisconsin and Nebraska. For more information about VASA Fitness, go to www.vasafitness.com.
Media Contact:
Alexis McDowel for Vasa Fitness
Press@vasafitness.com
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