The UFC’s in-house arena in Las Vegas has a new name and an expanded role. On January 14, 2026, UFC CEO Dana White announced that the UFC Apex will now be known as Meta Apex under a five-year naming rights agreement with Meta, deepening a technology partnership that began in 2025 and formally making Meta the promotion’s ‘Fan Technology Partner’.
The UFC Apex is now the Meta Apex
The deal expands an existing relationship, which already includes Meta products such as Meta Quest headsets, Ray-Ban Meta smart glasses and Meta AI in UFC broadcasts and shoulder programming. White, who joined Meta’s board in 2025, framed the deal as a way to change the way fans experience live fights, saying Meta’s technology will “transform the way fans experience live fights” as part of the rebrand. Meta CMO Alex Schultz called Meta summit an opportunity to “redefine how fans and athletes connect and experience the sport,” pointing to deeper integration of Meta hardware and software on-site.
Meta Apex is located next to the UFC Headquarters and Performance Institute in Enterprise, Nevada, and has played a central role in the promotion’s schedule since opening in 2019. UFC purchased the former Scientific Games building in 2018 for approximately $40 million and invested another $30 million to convert it into a live events and production center. During the pandemic, the facility hosted most U.S. cards behind closed doors and has since hosted nearly 200 events, including more than 100 Fight Nights, Dana White’s Contender Series, The Ultimate Fighter fights and UFC BJJ shows.
The naming rights agreement comes as TKO Group is upgrading the location. Renovations Scheduled for completion later in 2026, it will expand capacity to approximately 1,000 fans, add enhanced concessions and merchandise areas and overhaul the entrance, lobby and ticket box. For the first time, tickets for all events at Meta Apex will be available to the general public instead of limited guest lists, shifting the building from a primarily studio environment to a small but open arena model.
Technology is the hook. Meta-branding will run throughout the building, and the partners plan dedicated activation spaces where fans can try out VR experiences, AI features and wearable technology in ways directly related to live maps. White highlighted interactive VR viewing and the use of smart glasses on location as examples of how Meta Apex aims to combine a TV studio, laboratory and arena in one location.
Programming at Meta Apex is also expanding. The venue will remain home to the roster of UFC Fight Nights, the Contender Series and UFC BJJ, while also hosting Dana White’s long-planned Zuffa Boxing project. The first Zuffa Boxing card is scheduled for January 23, headlined by Callum Walsh vs. Carlos Ocampo, with a slate of 12 shows targeting 2026 and broadcasts tied to the UFC’s new Paramount Skydance media deal. WWE events and Power Slap cards under the TKO umbrella will also continue to take place through the facility.
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