Troon, the leader in providing golf and club-related leisure and hospitality services, has been selected to manage Turtleback Mountain Golf & Resort in Elephant Butte, New Mexico. Under the agreement with resort owner PreReal Investments, Troon will oversee all aspects of the golf experience at Turtleback Mountain, including daily operations, agronomy practices, golf sales/marketing, retail, food and beverage integration and digital marketing initiatives. The company’s involvement is expected to accelerate the resort’s growth trajectory and support its broader development plans.Turtleback Mountain Golf & Resort, home of the New Mexico Open and one of the most scenic desert golf destinations in the Southwest, features an 18-hole, 7,306-yard, par-72 layout designed by Dick Phelps with scenic views of the desert mountains. The property recently added an exercise facility and pickleball courts. Future plans include a full-service hotel, spa, fitness facilities, tennis courts, outdoor amenities and more than 1,300 residential locations, all designed to support a lifestyle destination.
The agreement marks an important milestone in Sierra County’s growth as a tourism and recreation destination in southern New Mexico.
“Troon sets the global standard for golf and hospitality,” said James Prendamano, co-founder and CEO of PreReal Investments. “Their expertise and service standards will elevate the guest experience and broaden Turtleback Mountain’s appeal as a golf and lifestyle destination.”
As a Troon affiliated facility, Turtleback Mountain will participate in the industry-leading Access rewards program, as well as the popular Access Premium/Premium+, Troon Advantage and Troon Golf Vacations programs. The partnership is expected to strengthen the resort’s brand presence and expand its reach to golfers across the region and beyond.
“The addition of Troon places Turtleback Mountain Golf & Resort alongside many of the golf resorts and private clubs that people admire around the world,” said David Berman, co-founder of PreReal Investments. “For us, it’s about raising the standard here at home and helping Sierra County grow into a destination where people are proud to live and visit.”
The partnership is expected to increase tournament activity, visitor traffic and regional visibility for Elephant Butte and surrounding communities, while making Turtleback Mountain one of the recognized golf destinations nationwide.
“We are pleased to partner with Turtleback Mountain Golf & Resort and contribute to the next chapter of this remarkable property,” said Mike Ryan, Chief Operating Officer of Troon. “The landscape, community and potential here are extraordinary. Our team is committed to delivering exceptional playing conditions, memorable guest experiences and a strategic approach that positions the resort and community for long-term success.”
For more information about Turtleback, visit Mountain Golf & Resort www.turtlebackmountaingolfandresort.com.
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