Treasury Talks, Tokyo Push: Inside Binance’s Comeback Strategy

Blockchain data confirms Binance’s resurgence as Bitcoin’s outflow share rose following CZ’s lobbying efforts.

Changpeng “CZ” Zhao’s global lobbying campaign appears to be paying off and has helped Binance reclaim as the dominant player in crypto markets.

Over the past six months, the exchange has made a quiet but deliberate effort to restore its global standing, coupled with political outreach and strategic partnerships that have reshaped investor confidence.

The diplomatic playbook

Data shared by Cryptoquant confirms turnaround time. It found Binance’s share of total bitcoin outflows across all exchanges, which had been less than 25% at the end of 2024 crackdown, has steadily recovered to nearly 40% by September 2025.

The report found that the increase in capital flow is closely aligned with the company’s diplomatic moves, including meetings Featuring the US Treasury, Hong Kong policy proposals and more.

Although US regulators have yet to grant formal relief, Binance’s push for relaxed anti-money laundering monitoring requirements has been widely seen as a signal of normalization. Similar efforts in Asia have fueled the trend, as CZ appeared at Webx Tokyo 2025 and his interviews in Hong Kong marked His call for faster legislative frameworks.

These moves coincided with an increase in stableCoin deposits and derivatives trading, which are key indicators of restored user confidence. As such, Binance’s narrative appears to have shifted from survival to revival, recasting the crypto exchange as both ‘compliant and innovative’.

Binance dominates Q3 inflows

These efforts have also helped Binance once again secure its dominance in the centralized exchange sector after recording a stunning net inflow of $14.8 billion in Q3 2025. The surge was mainly fueled by strong stablecoin deposits. The strong inflow of stablecoins, which are often seen as deployable ‘dry powder’, signals investor willingness to allocate funds to assets such as Bitcoin, Ethereum and BNB.

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On the other hand, rivals struggled to keep pace as OKX reported just $1.61 billion in inflows, while Bybit saw $1.33 billion in the same period.