The difficulties of the European car market do not stop Toyota that closure of the first half of 2025 On the old continent with Record results. Indeed, Toyota Motor Europe has sold 635,328 vehicles In the period January-June 2025, with a 1% increase On an annual basis and a performance higher than that of the general market, which underwent a contraction of 1.54%instead. To push this result, the good performance of the sale of Toyota and Lexus electrified models that represents 77% of the total sales mix of Toyota Motor Europe. Toyota has retained its position as a second brand of best cars, which increased the turnover of 1%, while Lexus registered a growth of 7%and achieved a share of 2.5%in the premium car market. Toyota Professional, the brand of light commercial vehicles from TME, has increased revenue annually by 12%.
And the electric car? The sale of Toyota and Lexus has grown by 42% annually, while the volume of plug-in hybrid vehicles increased by 186%. Numbers that therefore demonstrate how the strategy of the Japanese car manufacturer to offer models with different options of engines works. To ConradExecutive Vice President – Sales, Toyota Motor Europe, gives great satisfaction for this result:
Despite the different difficulties of the market, we are encouraged by the fact that the demand for consumers remains solid in the reach of electrified vehicles Toyota and Lexus. This shows the power of our products, which offer a wide range of electrified vehicles up to zero and low emissions. Our multi-percursion approach, aimed at achieving our objectives of carbon neutrality, has enabled us to constantly satisfy the needs of customers throughout the region.
Toyota and Lexus, results of the first half of 2025
As brand, Toyota sold 591,115 vehicles between January and JuneKeeping the second brand Best -Surling cars in Europe. One of the best-selling models is the Yaris range, the Corolla Range, the Toyota C-HR, the RAV4 and the Aygo X. The total sales mix of electrified Toyota vehicles is now 76%, with an increase in the volume of 6% on an annual basis. The turnover of electric vehicles increased by 46% on an annual basis and reached 27,773 units. The sale of plug-in hybrid cars rose by 272% on an annual basis and achieved 42,200 units, growth accelerated due to the strong demand of the new Toyota C-HR-plug-in hybrid.
Let’s continue Lexus that amounted to a total of 44,213 turnoverWith an increase of 7% on an annual basis, which exceeds the premium market in Europe, while the turnover of its electrified models on an annual basis increased by 13%. During this period, Lexus maintained a market share of 2.5%. Lexus has a mix of 100% electrified turnover in Western Europe and 95% in the entire region. One of the best models is the compact Lexus LBX Hybrid and the Lexus NX.
The best -selling models in the first half of 2025
Let’s see what the best-selling Toyota and Lexus models were in the period January-June 2025.
Toyota, The Best -Selling -Models
- Yaris Cross (103,580)
- Yaris (90,549)
- Gamma Corolla (78,920)
- Toyota C-HR (76.432)
- Aygo x (50,083)
- RAV4 (43,558)
Lexus, the best models
- LBX Hybrid (14,757)
- NX (13,607)
- UX (4,703)
- RX (4,229)
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