PEater Broome understands that long after his battle with ALS has ended, the greater battle against the disease will continue.
That’s why Broome, one of the most respected figures in the golf industry for decades, has launched the ALS Bridge Foundation, which includes an active online fundraising auction offering golf with some of the game’s biggest stars in some of their favorite venues.
Broome, a longtime senior vice president at Titleist, was diagnosed in 2024 with amyotrophic lateral sclerosis, a disease for which there is no cure. It causes progressive paralysis and often leads to death within five years.
When discussing his condition with Global golf post‘s John Steinbreder last year, Broome said his intention is to help others suffering from the disease.
“One of the things that hurts the most is how this diagnosis cuts off the chapter of my life where I would have had time to give back to golf, which has given me so much,” Broome said. GGP.
“But I can still make a difference, just in this case with ALS. And even though I lose my speech, I will still have my voice.”
Brad Faxon has known Broome since 1990 and was one of the first to hear the news of his friend’s diagnosis.
“Heroic is a great way to describe how he’s doing since his diagnosis,” said Faxon, an eight-time PGA Tour winner and now NBC Sports analyst.
“I hate being the one to help. I want to help people, and that’s why I’m motivated to help the ALS community, including those with the disease and individuals who will be affected by it later.” –Peter Broome
Together with his family – wife Sandy and children Val, Matt and Brad – and with the help of some close friends, Broome founded the ALS Bridge Foundation with the goal of involving the golf community in the global effort to raise awareness and find a cure for the disease. The foundation will help support research while connecting patients with doctors in hopes of slowing or halting the progression of the disease.
“I hate being the one who needs to be helped,” Broome said last year. “I want to help people, so I am motivated to help the ALS community, including people with the disease and individuals who will be affected by it.”
Part of that effort will include an auction of exclusive golf experiences with Broome supporters including Faxon, Justin Thomas, Rickie Fowler, Jim Nantz, Davis Love III, 2025 Ryder Cup captains Keegan Bradley and Luke Donald and hockey star Nick Suzuki.
Among the auction items open for online bidding are 18 holes with Thomas at Panther National in Florida, 18 holes with Fowler at Michael Jordan’s Grove XXIII in Hobe Sound, Florida, and lunch followed by golf with Donald at the Bear’s Club in Jupiter, Florida. Bidding is open until Friday, February 27 at 1:00 PM EST.
At a foundation dinner and auction, Bradley made a personal donation of $75,000, with the promise of donating more through an auction opportunity with him, Faxon said.
“There isn’t a more respected person I know in the game,” Faxon said. “I like to joke that he had the best Rolodex in golf, and he did. He managed such big accounts for Titleist, Acushnet, places like Pinehurst and so many top clubs.”
In addition to the money raised through the auction, the foundation is supported by private donations. To get the ALS Bridge Foundation started, a friend of Broome made a $1 million donation.
The foundation will donate 100 percent of its proceeds to programs that accelerate drug trials, improve access to diagnostics and advance research in the United States and Canada. Broome was born in Montreal.
Through strategic partnerships with ALS MyMatch in the US and Access ALS in Canada, the foundation will help expand access to clinical trials and treatment matching for patients across North America. In the US, ALS MyMatch studies are being conducted through leading research networks, including the Healey & AMG Center at Massachusetts General Hospital. In Canada, Access ALS is a national platform accelerating early access to ALS therapies, led by the Montreal Neuro ALS Clinic at McGill University.
“Peter was raised the right way by his parents,” Faxon said. “He had a hat off when you walk in and looks you in the eye with a firm handshake, things that are sometimes overlooked nowadays.
“He never seemed to be in a hurry. He always had time for someone else, the warmest man you could meet.”
“The courage to do what he does, knowing what’s coming, that’s been the heroic part.”
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