Tech Tycoon Ed Craven, Fitness -Influencer and Seafolly Australia -Ambassador Steph Claire Smith and businessman Adrian Portelli belong to the young richlists who again define the Melbourne real estate market. Photos: Jake Nowakowski, Simon Lekias, Jason Edwards.
Forget Baby Boomers, young rich listers with tens of millions of dollars to splash on a house, reform the top of the Melbourne real estate market.
Big technical names such as Cryptocurrency Casino Tycoon Ed Craven and e-commerce King Ruslan Kogan have dropped stunning amounts of up to nine digits on several Toorak pads in recent years.
They have burned a trail that led to an emerging group of rich buyers in their thirty and 40s collecting houses worth $ 10 million in the city.
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A new report from Prestige Agency Marshall White has mentioned Young Tech Tycoons as an important influence on the Premium reports of Melbourne.
Apart from technological entrepreneurs, other large spenders include stores, hospitality, sports stories for sports and social media.
Cryptocurrency Power pair pair Michael Egorov and partner Anna, Fitness -Influencer Steph Claire Smith, billionaire -businessman Adrian Portelli and former My Kitchen Rules -participant and developer Zana Pali belong to the young men of Melbourne Real Estate and Shakers.
In 2022, Mr. Craven made the headlines when he bought a long-term Toorak men’s house for $ 80,000,088 and another Toorak House for around $ 38 million. He was then still in the twenties.
Marshall White director Marcus Chiminello was involved in both transactions.
![Ghost Mansion](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 720"%3E%3C/svg%3E)
The mansion that co-founder Ed Craven from Cryptocurrency Casino bought for $ 88,000,088. It was known as Toorak’s “Ghost Mansion” after being vacant for years. Photo: Jake Nowakowski.
As two of the most successful wellness personalities in Australia, business partners Laura Henshaw and Steph Claire Smith both spent millions on real estate in Melbourne. Image: Jason Edwards.
Billionaire Adrian Portelli with the McLaren Senna GTR who was hurled in his $ 39m Melbourne Penthouse. Image: supplied/Instagram.
Now in his early 40s, Mr Kogan has included various properties, including a Toorak -Huis van $ 38.8 million in a deal that was inked by Mr. Chiminello and colleague Richard Mackinnon.
Moreover, the founder of Kogan.com reportedly bought a approximately $ 20 million for his parents.
In the meantime, Curve Finance founder Michael Egorov in his 1930s, and wife Anna have a total of $ 59.25 million on two neighboring Hawthorn properties.
And two years ago, a then 34-year-old Mr Portelli bought a penthouse of $ 39 million Melbourne.
The founder of online promotions and giveaway activities LMCT+ had a crane branchel his $ 3M McLaren car car more than 50 floors up and placed in the house.
One of the two Hawthorn houses that the Decentralized Exchange Platform Curve co-founder Michael Egorov and his wife Anna Egorova splash in a total of more than $ 59 million.
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Anastasia and Ruslan Kogan on the Melbourne Cup 2024. Mr. Kogan founded the E -commercial company Kogan.com while he was in the twenty years old, from his parents’ garage. Image: Instagram.
Ruslan Kogan bought this Flinders house, with an indoor swimming pool, for $ 12.91 million in 2021. He spent a total of around $ 15 million in the area.
According to the prestige Property Index 2024-25 from Marshall White, a mix of young, rising technical wealth, successful IPOs, generation-listening and continuous international migration means that the luxury housing market of Melbourne attracts a broader diversity of age groups.
Mr. Chiminello said that the internet meant that money could now be earned much faster compared to decades ago.
“That lets people, whether in the twenty or 30s, to go and to spend $ 20 million, $ 30 million, $ 40 million, $ 50 million in their first important purchase of real estate,” he said.
He has noted that many mega-successful younger buyers want impressive houses where they can entertain the public eye.
“We see completely tailor-made bars, we see kind of Speak-Easen and also setups such as nightclubs within houses, to pickleball courts,” said Mr. Chiminello.
He added that buyers also preferred off-the-market sales because they appreciated privacy.
Self-magazine Bondi Sands co-founder Blair James and his wife Melanie sold their Kew House for $ 7.1 million in 2024. Nick Ptak from Marshall White Borondara has several offers from local and overseas buyers for the house of circa-1897.
Blair James and his wife Melanie married in 2022 in Lake Como, Italy.
The lawyer of Morrell and Koren-buyer to the top end of Melbourne, Matthew Cleverdon, said that there had been an “important” rise of young buyers in silver-plated young buyers in the last five years.
From arriving at appointments on a skateboard to making their millions by streaming themselves to play online video games, they are approaching wealth and luxury houses in a completely different way to generations of rich listers from the past.
Mr. Cleverdon said that in their early 1920s he had seen more than eight figures for a home.
Steph Claire Smith and husband Josh Miller sold this Brighton East House for $ 7.855 million in 2024. The house has a swimming pool, spa, exbarbecue terrace and 240 bottle of wine cellar. Witefox sales director Lana Samuels and senior advisor Michael Derham have managed the sales campaign.
Steph Claire Smith and Josh Miller in the Melbourne Bar Arbory floating, with the Australian glasses soda tones, which MR Miller co-designed. Image: Nicole Cleary.
He has also spent time training well -to -do, yet inexperienced young buyers, who would like to find a house that reflects their success and lifestyle, about buying a stay of millions of dollars.
Without expert guidance, they can’t think much about paying more than the market value of a property if it is in their dream location or is available within a certain time frame, Mr. Cleverdon noted.
“It is very difficult in a world where you can get the most things online,” said Mr. Cleverdon.
“While getting a great house in a great street and a great suburb costs time.”
Zana Pali and her husband Gianni Romano, who now broke up, fired their house in Brighton in 2024 for around $ 10 million.
Fredman director Joel Fredman, based in Brighton, has noticed a higher volume of well-to-do buyers in their thirty and 40-in fields that are as diverse as cosmetics, technology and insurance.
“I am a man in the thirty and sell property and you meet people (the same age) who have budgets from $ 3 million to $ 15 million looking for something high-end, it is quite surprising,” said Fredman.
He has also observed more valid young buyers from Sydney, Perth and Tasmania who wanted to settle in Melbourne.
Zana Pali will represent Australia on the Miss Europe Continental Beauty Contest in Italy, held in November 2025. Photo: Jason Edwards.
Melbourne Property: The Young and the Rich List
Ed Craven, online cryptocurrency casino and live-streaming platform co-founder
Houses: Toorak Mansions, bought for $ 80,000.088 and $ 38 million- $ 40 million.
Ruslan Kogan, founder of E commercial companies
Houses: Toorak Mansion, bought for $ 38.8 million
Toorak Mansion, bought for approximately $ 20 million
Flinders, two properties, bought for a total of $ 15 million+ together
Toorak, two adjacent houses, bought for a total of $ 8.9 million
Michael Egorov and Anna Egorova, cryptocurrency power pair
HOUSES: Two neighboring Hawthorn Properties, bought for $ 41 million and $ 18.25 million
Michael Egorov and Anna Egorova bought this Hawthorn Mansion for $ 41 million.
Adrian Portelli, founder of online rewards and investor of real estate
Houses: Apart from buying and mentioning different features of the TV program The Block, he bought a $ 39 million Melbourne Penthouse
Owen Kerr, co-founder
Houses: South Yarra, bought for $ 36 million
Sean Senvirtne, founder of online retail marketplace
Homes: Brighton Vacant Block, bought for approximately $ 22 million
Brighton Apartment (including a beach box), bought for $ 1.6 million- $ 1.75 million
The couple behind the Aussie Skin Care Sensation Bali Body, Laura Foley and Dave Oosterloo, sold their MT Martha House for $ 4.7 million in January 2025.
Jack Merlo, acclaimed landscape designer
HOUSES: Has bought a handful of Toorakhuizenhuizen and sold for prices ranging from $ 12.5 million to $ 20 million+
Steve Phar, founder of SMS Information Service and Developer
Houses: Toorak Mansion, sold for $ 15.5 million
Dean Mintz, founder of online fashion store
Houses: Toorak Mansion, bought for $ 14.5 million
Laura Foley and Dave Oosterloo, founders of Skin Care Brand
Houses: Brighton House, sold for $ 9.75 million
MT Martha House, sold for $ 4.7 million
Famous landscape designer Jack Merlo has recorded this Toorak house of the Myer family for around $ 20 million, in 2025. Forbes Global Properties Mike Gibson and Marcus White’s Marcus Chiminello both worked on the deal.
Zana Pali, former My Kitchen Rules -star, beauty queen, developer and lawyer
Houses: Brighton House, sold for around $ 10 million
Steph Clare Smith, Fitness influencer, co-founder of Fitness app, Podcast Co-host and Model
Houses: Brighton East House, sold for $ 7,855m
Scott and Alex Pendlebury, he is a Collingwood player and she is a nutritionist, presenter and influencer
Houses: Baysside House, bought for around $ 7 million
Elwood House, sold for $ 6.5 million
Scott and Alex Pendlebury on the 2024 Collingwood best and fairest prices in Melbourne. Image: Asanka Ratnayake/AFL photos/Via Getty images.
Blair James, co-founder of the brand self-magazines
Houses: Kew House, sold for $ 7.1 million
Blairgowrie House, sold for $ 2.12 million
Laura Henshaw, co-founder of Fitness App (next to Steph Clare Smith) and Chief Executive, Podcast Co-host, author and model
Houses: Brighton House, bought for $ 4.4 million
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