TikTok has announced its latest TikTok LIVE eventwhich will feature major Hollywood stars, alongside rising TikTok talent, in a major showcase of some of the app’s best artists.
TikTok’s Live Fest event will be held at Planet Hollywood Las Vegas on February 12 and is hosted by multiple Emmy Award-winning actress Keke Palmer, who will oversee a showcase of TikTok talent on stage.
TikTok says the show “a dynamic line-up of global creators will take the main stage.”
“From exciting musicians to breathtaking dancers, these creators will showcase their signature style and add even more unforgettable LIVE moments to the evening.”
The event will also feature the winners of in-app competitions around the world, who have used TikTok LIVE to showcase their varied talents.
“During Global LIVE Fest in Las Vegas, TikTok LIVE will spotlight the winning global creators from the past two months and celebrate their achievements on the glamorous Planet Hollywood stage. From gamers to musicians to educators and everyone in between, creators will be honored in the following categories:
- Power League
- Power League Rising circuit
- Crossover competition
- Fandom League
- Talent League gaming track
- Talent League dance track
- Talent League Music Song”
So it should be a varied evening, celebrating the many aspects of TikTok and the many, many creators who populate the app.
The closing act of the event will be award-winning artist Demi Lovato, who will perform some of her biggest hits.
It’s a big primetime event for the app, and with TikTok only recently securing its future in the US, it will be eager to use the performance as a showcase of the platform’s ability to amplify talent, challenging other mainstream options as a key exposure and promotional tool.
And it could also be a good opportunity to increase interest in TikTok LIVE specifically, which has been a big moneymaker for the platform in its Chinese homeland.
The Chinese local version of TikTok, called “Douyin”, is now generating billions in revenue from livestream shoppinga trend that has not caught on in the same way in Western markets.
But perhaps big showcase celebrations like this can help TikTok increase interest in its live offering and get more people to sign up.
Either way, it’s another big showcase for the app and a great opportunity to remind US users that the app is now here for the long haul.
Probably.
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